As a restaurant owner, you won’t want to leave your restaurant’s future to chance, but it can be overwhelming to set goals and develop the plans you need to achieve them. One proven way to get clear on your goals is to put them in writing. and share them with your team. This kind of vision, or a vivid vision, can give you the direction you need to drive sales, build a strong culture and ultimately achieve long-term success. In this episode of my podcast, “The Restaurant Prosperity Formula,” Matt Plapp and I talk about the importance of having a vision. Plapp is the dynamic founder and CEO of America's Best Restaurants, a trailblazing marketing agency dedicated to helping independent restaurants grow by telling their stories, acquiring customers and building unstoppable sales momentum. Plapp’s energy and passion for the restaurant industry are undeniable and during our conversation, we dove deep into the concept of having a "vivid vision" and how it can transform your business.

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