The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom
Is your business stuck in chaos, with unpredictable clients and overwhelming demands? In this episode of Profit with a Plan, Corey Quinn reveals how Deep Specialization can streamline your operations, boost profits, and free you from founder-led sales. Discover how mastering a vertical market can transform your business into a scalable, high-value company that clients love and investors want.
Host: Marcia Riner, Business Growth Strategist - Infinite Profit
Guest: Corey Quinn, Author of bestselling "Anyone, Not Everyone"
Key Points with Timestamps: -
[00:02:19] - Corey’s Journey to Specialization: Corey shares his early start in marketing, his time at Scorpion, and how he grew their revenue by 8x in six years.
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[00:03:02] - What is Deep Specialization? Corey explains how focusing on a vertical market creates better results for clients, builds employee expertise, and allows you to charge premium prices.
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[00:09:08] - The Common Mistakes of Generalist Businesses: Hear the story of Alex, a business owner who learned the hard way that catering to too many markets leads to chaos and frustration.
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[00:15:56] - The Numbers Behind Specialization: Corey crunches the numbers to show how just 1% of a vertical market can create a multimillion-dollar business.
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[00:20:50] - Choosing the Right Vertical Market: Learn the criteria for picking a vertical market, focusing on problems you solve well and markets you enjoy working with.
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[00:23:32] - Building Authority in Your Vertical: Corey outlines three strategies: inbound marketing, outbound marketing with thoughtful gifts, and relationship-based networking.
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[00:28:40] - The Power of Referrals in Vertical Markets: How to leverage “Mavens” and niche communities to create word-of-mouth momentum.
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[00:33:20] - Overcoming the Fear of Missing Out: Corey addresses the emotional and practical challenges of saying no to broad markets and why focusing is the real key to growth.
Conclusion: Corey Quinn’s insights on Deep Specialization provide a clear roadmap for breaking free from founder-led sales and creating a scalable, profitable business. By choosing a vertical market, systematizing your processes, and leveraging strategic marketing, you can serve clients better, reduce chaos, and even increase your pricing power.
If you’re ready to take the leap and transform your business, visit anyonenoteveryone.com to access Corey’s audiobook and resources.
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This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
