For this episode, David provides you with excerpts of a full interview he has recorded with Dr Shalini Jain and Dr Shailendra Jain. Both of whom are renowned business professors and global thought leaders in marketing and brand management. They discuss what happens when brands transgress and how to get the balance between your personal and business brand right.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• The values of your business are a big part of your brand.

• If you want to create a strong brand be transparent about your values and stand by them.

• When you act outside of your stated values, people notice, and it damages your brand.

• If you want to attract decent people you need to be very clear about what you stand for and what you don´t.

• In some companies employees are pressuring their employers to do more for the environment.

• Many companies are so driven by helping the environment that they are doing things that make it harder for them to compete in the market. Patagonia is an example of this.

• Some companies do things they know are wrong or illegal because they can make more money. Yet, studies show that it’s the honest, ethical companies that make higher profits over the long term.

BEST MOMENTS

“The book talks about large corporations, but an entrepreneur can get inspired by these organizations and start working on creating a blueprint.”

“If you start as an organization with these principles firm in mind … the principles are the wind behind your wings,”

“We refer to transgressions as violations of expectations that stakeholders have of companies.”

EPISODE RESOURCES

Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at david@peoplewithpurpose.live. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.

Managing Brand Transgressions book - https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_

Email - david@peoplewithpurpose.live