In episode 740, Rob Walling speaks with Dr. Sherry Walling about their new book, "Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret." They explore the emotional, psychological, and practical aspects of selling a business, emphasizing the universal challenges entrepreneurs face. The book draws on both Rob and Sherry’s unique experiences that they’ve shared with countless founders throughout their careers.

Exit Strategy is now live on Kickstarter!

• 2:01 – Not just a book for those selling SaaS
• 8:13 – The Kickstarter for the book is live today
• 12:16 – Before, during, and after the exit
• 14:55 – Why exiting is so hard
• 20:39 – Life after the exit
• 25:10 – A few traps await founders shortly after exit
• 26:24 – What do you do with a big pile of money?

• MicroConf Remote Goes Live November 20th!
• Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
• Rob Walling (@robwalling) | X
• Dr. Sherry Walling (@sherrywalling) | X
• Zen Founder
• Zen Founder Podcast
• The SaaS Playbook
• The Art of Selling Your Business by John Warrillow
• Before the Exit by Dan Andrews
• Finish Big by Bo Burlingham
• MicroConf
• TinySeed
• Testing Two Worlds by Dr. Sherry Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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