If you attended a Digital Mortgage event in the past decade, you may have thought, “Why hasn’t anyone combined these systems into one?” you, Amit Ghole, and I should be friends. Amit, the CEO of Inflooens, entered the mortgage industry as an outsider but brought extensive experience in Salesforce solutions from major corporations. His journey into mortgages began with his frustrating experience as a consumer when, over two decades, he went through eight loan originations with little evidence of technological advancement. Initially, Amit’s vision was to create the best mortgage CRM in the world, but he and his team soon realized that the industry required more than just another database sending out drip campaigns.

Through market research and feedback, the team identified an opportunity to address the fragmented nature of mortgage technology systems, often leading to poor experiences for employees and borrowers. As a result, they developed a unified platform that consolidates mortgage operations onto a single screen, making enterprise-grade technology accessible through a subscription model. Inflooens can serve as both a point-of-sale system and a broker loan origination system, with the ability to integrate seamlessly with existing loan origination software (LOS) platforms. This integration reduces the need for loan officers to manage multiple system logins by providing one unified interface.

Additionally, the platform’s approach to data consolidation allows companies to build comprehensive customer profiles and identify targeted opportunities. This shift in focus transforms the industry from transactional, rate-centric interactions to value-based relationships that prioritize long-term financial planning and address customer needs.

Amit discusses how artificial intelligence (AI) will function as an enablement layer rather than replacing human roles. He points out that certain regulatory aspects of mortgage lending will continue to necessitate rules-based systems to ensure transparency and prevent bias. Simultaneously, AI can enhance efficiency in product recommendations and service optimization.

Looking ahead to 2025, Amit believes the mortgage industry is entering a new era of disruption in loan origination and sales. He views the current market cycle as a reset period, with higher volumes potentially accelerating the adoption of new technologies and approaches to mortgage lending. This is a conversation you won’t want to miss!