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Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

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Blue Ocean Strategy

By: W. Chan Kim, Renee Mauborgne
Narrated by: Grover Gardner
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About this listen

 Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Career Success Decision-Making & Problem Solving Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Career Business Inspiring Business Strategy

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    Critic reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)
    All stars
    Most relevant  
    This book seems to address bigger corporations although some ideas can be scaled to small businesses

    Some useful tips but a bit tedious

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    I bought this on Pat’s recommendation. I no longer trust Pat. If you want to know how many sentence variations you can make from ‘Cirque Du Soilel combined ideas from circus and theatre” this book is for you. If you want to have the obvious bashed into your skull with a hammer until you start chewing your own kindle, this book is for you. I don’t normally review any of the thousands of things I buy on amazon, but for the safety of myself and those around me I had to let this one loose.

    I never want to hear another word about Cirque Du Soilel

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    Very good listen too, you get a full deep understanding of the concept. Must be one your list if your a business minded person.

    Good need to know

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    great book opens up your thinking to viewing your market or non market differently

    brilliant listen

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    I’m a senior in Time Inc. Magazine publishing , now part of Meredith - this industry could use this book to create a new blue ocean as magazine industry in in the red ocean which is shrinking ...

    I’m also an entrepreneur with a social enterprise venture My SOS Family , & we are creating a blue ocean , so works for us too......

    Finally I consult for events & exhibition companies , and I can see a blue ocean possibilities ....

    Thank u for this book - it’s awesome , and I’ve read hundreds (good to great , Jack Welsh , Richard Branson etc etc ...) this book both complements and builds on those carving out a blue ocean in book categories - Motivational . Technical , a user Strategy Manual , Case studies analysis ....

    Moony Victiore-Nijjar

    Crazy awesome

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    I really enjoyed this book and will be adding it to my collection .I will be applying the principles learnt. I would recommend this tittle to anyone.

    It would be nice to have a pdf summary of the princip[les .

    This is an Asset to business Success

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    Enjoyed the content and probably needs a couple listens before it all sinks in. Good to get the material mentioned as some of it is in the book.

    A Must Read For The Different

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    Good book. You can take a lot from it but after a while it just because example heavy and begins to get repetitive.

    Great insights b it felt repetitive

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    It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.

    Interesting book but is it a complete book ?

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    Great book, teaches you how to remove competition from the equation and create your own economy.
    Great read/listen

    No competition

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