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Communitys

Wie digitale Gemeinschaften die sozialen Medien ablösen, echte Verbundenheit schaffen und ...

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Communitys

By: Oliver Pott, Kathrin Hamann
Narrated by: Sebastian Waldemer
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About this listen

Social Media ist tot, es leben digitale Communitys!
Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab. Engagement Rates sinken seit Jahren, da Bots einen enormen Anteil der Interaktion ausmachen. Für viele Nutzer werden soziale Medien dadurch immer unattraktiver. Sie wechseln in neu entstehende digitale Communitys, die ein geschütztes Umfeld frei von Falschinformationen und plumper Meinungsmache bieten.
Oliver Pott und Kathrin Hamann analysieren den Community-Trend und zeigen, wie Selbstständige und Kleinunternehmer davon profitieren können. Anhand praxistauglicher Beispiele zeichnen sie nach, wie Leserinnen und Leser Communitys beispielsweise zum Brandbuilding oder als Einkommensquelle nutzen können.

Please note: This audiobook is in German.

©2025 Oliver Pott, Kathrin Hamann (P)2025 ABOD von RBmedia Verlag Content Creation & Social Media History & Culture Social Media Technology & Society

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