Die Sektkelch-Strategie
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Die Sektkelch-Strategie
Narrated by:
Heiko Grauel, Gabi Franke
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Narrated by:
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Heiko Grauel
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Gabi Franke
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By:
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Rüdiger Kohl
About this listen
Der Ausweg: Eine zukunftsorientierte, kostengünstige Unternehmensstrategie, die auf Differenzierung beruht. Die Sektkelchstrategie dient als Leitfaden, der es speziell kleinen und mittelständischen Unternehmen ermöglicht, ihr gesamtes Innovationspotenzial auf allen Ebenen des Betriebs zu nutzen.
Die Unterteilung des Innovationsprozesses in mehrere Phasen schafft die Möglichkeit, die einzelnen Schritte mit Hilfe von unterschiedlichen Personen zu bearbeiten. Jeder, unabhängig von seiner Position im Unternehmen, kann so am Innovationsprozess mitwirken.
(c)+(p) 2009 Gabal Verlag
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