Escaping the Build Trap
How Effective Product Management Creates Real Value
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Narrated by:
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Erin deWard
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By:
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Melissa Perri
About this listen
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
- Why organizations ship features rather than cultivate the value those features represent
- How to set up a product organization that scales
- How product strategy connects a company's vision and economic outcomes back to the product activities
- How to identify and pursue the right opportunities for producing value through an iterative product framework
- How to build a culture focused on successful outcomes over outputs
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Melissa Perri (P)2020 TantorWhat listeners say about Escaping the Build Trap
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- Fredrik Wendt
- 03-10-21
Awesome and dangerous
The vast majority of this book is excellent in short: everything product wise. However there are some leadership/organizational design ideas which will stifle exactly what the book wants to foster/create. The upside is that this is only a small part of the book, and mostly not connected to or impacting the great content.
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1 person found this helpful
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- A. Eldon
- 26-11-23
Great content - wrong narrator
I found this difficult to listen to as I don't think the narrator was the best choice for this content. It felt like a being read a fairy tale instead of a business book. Nothing against the narrator, I just didn't gel with the style.
Otherwise the content was great.
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- B. Britton
- 06-12-23
A worthwhile read, if laboured points
Whilt I understand that there are a plethora of individuals that can read/perform audio books, I don't quite understand why this is read by someone that's a stage actor and not someone that is more familiar with technical books. the reading was very difficult to get into and stick with at times, and I think this is due to the way the narrator was performing the book.
outside of that, a worthwhile read, although some.laboured points that could've been more succinct in their description, without necessitating a whole back story.
again though, worth it if you want to understand the concept of the build trap and how you can help combat your organization in falling into it.
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- Black2Sugars
- 19-12-23
Product management from the trenches
Explains the key roles in product development and provides key insights into its mechanics as well as practical tips on how to succeed
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- David Avis
- 03-05-21
Excellent book really unusual voice over
The voice over on this is really distracting. Unusual enunciation, strange deeper and lighter tones - very distracting to the content and found myself wondering off on that / tuning out because of it.
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3 people found this helpful
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- Zena Amos
- 05-07-22
Every Product Team and SMT should read!
It takes the ideas and principles from Outcomes over Outputs, and describes a teams journey in innovating, iterating and reviewing success.
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- Anonymous User
- 23-10-20
Solid content for starter Product Managers
Excellent foundation for early PMs. Narrator's attempt to mimic characters unnecessary and cringey. Would recommend.
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4 people found this helpful
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- Anonymous User
- 03-06-22
super insightful with very practical examples
loved it
full of practical examples on how to become product lead. would recommend it to anyone who's tired of simply building features and shift their mindset to be outcome driven.
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- Arik Elberse
- 21-05-23
Good content, terrible narration
I mostly enjoyed the content and found it informative. However I found the narration very annoying and off putting, to the point that it was difficult to concentrate on the content... The narration style used would be better suited to a fairytale than a business book.
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- Aoife O. Connor
- 13-12-23
Please stop doing voices in business books
Good information diluted by narrative style - I want information not stories - and narrator doing weird weak voices especially for female characters. Why does this book even have characters?
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