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Humanizing B2B

The New Truth in Marketing That Will Transform Your Brand and Your Sales

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Humanizing B2B

By: Paul Cash, James Trezona
Narrated by: Jack Bennett
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About this listen

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

©2021 James Trezona and Paul Cash (P)2021 Practical Inspiration Publishing Marketing Marketing & Sales Sales & Selling Business Storytelling

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 ABM Is B2B cover art
Most relevant  
expected a lot more from it. if you expect anything on b2b services, you'll be disappointed

just another book on branding

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Refreshing and insightful take on how to approach marketing within the B2B sector. How humanising differentiates and give you a genuine personal boost. I’ve used so much of this content so often. Thanks guys!!

Essential reading for any marketer

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A strong call for B2B marketers to balance the rational (that builds trust) with emotion (that enables a connection based on feeling) to create a memorable and often meaningful brand encounter. A new platform for sustainable growth? Definitely.

Second that emotion

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