Iron Hope cover art

Iron Hope

Lessons Learned from Conquering the Impossible

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Iron Hope

By: James Lawrence
Narrated by: James Lawrence
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About this listen

Read by the author, James Lawrence.

'Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes' – Cameron Hanes, New York Times bestselling author of Endure

The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence – the greatest endurance athlete in human history.


In 2015, Lawrence set his third Guinness World Record by completing fifty full-distance triathlons in fifty states in fifty consecutive days – a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all in under seventeen hours each day. Pushing himself further, in 2021 at the age of forty-five he set out to complete 100 triathlons in 100 days - a challenge so difficult that he wondered if he would survive it. By persevering, he hoped to inspire people to do the same for whatever difficulties they may be going through.

Lawrence has subjected his body to exhaustive physical testing, to every genetic analysis known to science. The stunning discovery is that, physically, he is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.

In this life-changing book he reveals how to:

  • Say yes to opportunities
  • Develop confidence
  • Overcome obstacles holding you back
  • Forge an iron will by making and keeping small promises
  • Foster hope and resilience


Point by point, Iron Hope shows you how to reach for your dreams, whatever they are, and accomplish big things.

©2025 James Lawrence (P)2025 Macmillan Audio
Personal Development Personal Success Sports Triathlon

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Critic reviews

'James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes' (Cameron Hanes, New York Times bestselling author of Endure)

'James Lawrence's story is an example of excellence in service to others. He undertook his difficult endeavour not only to raise money for charity, but because he wants people to have better lives. His story will inspire you to overcome obstacles, show gratitude for the freedoms you've been given, and always do a little more' (Gary Sinise, New York Times bestselling author and founder of the Gary Sinise Foundation)

All stars
Most relevant  
This book does not disappoint. It's full of highs and lows as you go on an emotional roller coaster with James and his team to complete the conquer 100.

A battle of sheer determination, mentally, physically and emotionally.

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