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Nail It Then Scale It

The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

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Nail It Then Scale It

By: Nathan Furr, Paul Ahlstrom
Narrated by: Mike Chamberlain
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About this listen

Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again?

The shocking discovery of years of research and trial is that most startups fail by doing the "right things", but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70 percent to 90 percent of ventures that fail.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory.

Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

©2011 Paul Ahlstrom (P)2014 Nathan Furr & Paul Ahlstrom Entrepreneurship Management New Business Enterprises Business Innovation Project Management
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Excellent!

Essential reading for any start up entrepreneur! Simple to understand. Helps to avoid fundamental mistakes.

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The best how to book for start ups by far

If you are serious about making a success of a tech startup this book is a must listen. all advices are practical and time proven.

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