Listen free for 30 days
Listen with offer
-
Ponderings of a PPC Professional
- A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing
- Narrated by: Kirk Williams
- Length: 3 hrs and 34 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Buy Now for £11.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
This is a unique pay-per-click (PPC) book in that it does not primarily consist of PPC tactics or technical aspects of Google Ads or Microsoft Ads account creation and management (the what), but rather the framework of PPC philosophy (the why) which drives wise and practical decision-making.
Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the listener is just beginning in the world of PPC or is a tried-and-true expert hoping to find new insights into common problems, Ponderings of a PPC Professional is worth the investment. Not all who ponder are lost.
Praise for Ponderings of a PPC Professional:
"Kirk drops pearls of PPC wisdom in his own unique and refreshing way that feels more like having a conversation with him than reading a book. This isn’t a step-by-step optimization guide; this is create-your-adventure guide to critical thinking about search, the role it plays and has played in your digital marketing mix and challenging you to rethink some of your preconceived notions about PPC." (Christi Olson, director of SEM, Global Media, Microsoft)
"Kirk does a good job of looking through the changing viewpoints of PPC management and providing many pro and con arguments to what the future holds in PPC. If you are looking for a fun read into the mind of a PPC marketer, you'll enjoy this book." (Brad Geddes, author of Advanced Google AdWords; co-founder, Adalysis)
"Kirk’s approach to PPC in Ponderings of a PPC Professional is a refreshing step back from mere tactics - instead he looks at a more holistic view of paid search.... This book is perfect for the paid search marketer who finds themselves caught up in minutia (myself included!) and needs to get back to the fundamentals of good marketing: reaching people with a message, and understanding the technical aspects of accomplishing just that." (Gil Gildner, author of Becoming a Digital Marketer; owner, Discosloth)
What listeners say about Ponderings of a PPC Professional
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Eliot Dean
- 26-05-21
Good to think on the big picture of ppc
Brings up a lot of solid things to think about regarding strategic approach to ppc use, a lot of grounded things to think over.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 23-06-21
Great insights
Enjoyed this book, loads of great practical information and well told be the reader. Recommended!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!