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Propaganda ([sic]) (Spanish Edition)
By: Edward L. Bernays
Narrated by: Michelle Ureña
Length: 4 hrs and 31 mins

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Propaganda ([sic]) (Spanish Edition)

Name: Propaganda ([sic]) (Spanish Edition)
Brand: Dauphin Publications
SKU: BK_ACX0_400735UK
Availability: InStock

By: Edward L. Bernays

Narrated by: Michelle Ureña

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Summary

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual". Noam Chomsky

"Sobrino de Sigmund Freud, licenciado en agronomía y periodista a tiempo parcial, Edward Bernays fue un personaje colorido que prodigó sus consejos a numerosas empresas y orquestó un sinfín de campañas de opinión tanto en Estados Unidos como en América Latina. Con Propaganda, firmó un volumen esbelto e incisivo que una mirada apresurada podría calificar de cínico". Le Monde

"Escrita en 1927, Propaganda se muestra ante el lector como una obra cuya atemporalidad resulta abrumadora". Ana Isabel Barragán Romero

Please note: This audiobook is in Spanish.