
Sales Tales. Die 20 größten Irrtümer über den Verkauf
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Narrated by:
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Stefan Peetz
About this listen
"Kein Verkauf ohne Verkäufer", "Kunden sind treu", "Den typischen Verkäufer gibt es nicht": Wenn drei Vertriebsprofis auf einer Zugfahrt ihre Erfahrungen austauschen, kommt so manche Vertriebsweisheit auf den Tisch. Aber was ist dran an den sogenannten Wahrheiten, für die selbst Spitzenverkäufer ihre Hand ins Feuer legen würden?
Die Unternehmensberater und Vertriebsspezialisten Wolfgang Schur und Günter Weick haben 20 solcher klassischer Faustregeln mit dem Alltag und den Anforderungen im Verkauf konfrontiert und als Irrtum entlarvt. Das Ergebnis ist verblüffendes und pointiertes Wissen für Profis - packend erzählt und direkt aus der Praxis.
©2006 SAGA Egmont (P)2019 SAGA Egmont