So You Want to Start a Brewery? cover art

So You Want to Start a Brewery?

The Lagunitas Story

 Preview
LIMITED TIME OFFER

3 months free
Try for £0.00
£8.99/mo thereafter. Renews automatically. Terms apply. Offer ends 31 July 2025 at 23:59 GMT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £8.99/mo after 3 months. Cancel monthly.

So You Want to Start a Brewery?

By: Tony Magee
Narrated by: Brett Barry
Try for £0.00

£8.99/mo after 3 months. Offer ends 31 July 2025 23:59 GMT. Cancel monthly.

Buy Now for £14.99

Buy Now for £14.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

©2012, 2014 Tony Magee (P)2015 Audible Inc. Business Business Development & Entrepreneurship Entrepreneurship Food & Wine Professionals & Academics Wine & Beverages Success Feel-Good Funny Witty Heartfelt

Listeners also enjoyed...

 Beer School cover art
Beer School cover art
Brewing Up a Business cover art
Beyond the Pale cover art
Operation Brewery cover art
Play Money cover art
You're Hired cover art
Barrel-Aged Stout and Selling Out cover art
Drink Beer, Think Beer cover art
Get Big Fast and Do More Good cover art
A Man and His Mountain cover art
American Turnaround cover art
My Father's Business cover art
Poorly Made in China cover art
Tested: The Dream Is Free but the HU$TLE Comes at a Cost cover art
Admen, Mad Men, and the Real World of Advertising cover art
All stars
Most relevant  
Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.

Interesting but only scratched the surface

Something went wrong. Please try again in a few minutes.
While planning to start a brewery I came across this book. Is it a guide to success? No not at all. But it's a small insight intro the world of craft breweries and it helped me understand some of the challenges I would come across. It's an entertaining book, very American style, and I'm short it was worth reading it

Worth it

Something went wrong. Please try again in a few minutes.
there's a lot of repetition in this book and it is not very brew focussed. it's more a generic business book with the author tooting his own horn quite a lot. interesting enough but I wouldn't go out of my way to recommend it

very interesting business book but not focussed

Something went wrong. Please try again in a few minutes.