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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: David Drummond
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About this listen

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers Advertising Business Development Business Development & Entrepreneurship Consumer Behavior & Market Research International Leadership Management & Leadership Marketing Marketing & Sales Business

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All stars
Most relevant  
I learnt do much about marketing and the way people perceive a product but some of the examples provided have been proved wrong.

Great info but perhaps dated?

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Like mentioned by others this maybe an old book but much of what is spoken about still holds true today. It's like the 48 laws of power but for marketing.

A bug where one of the chapters repeats itself

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some brilliant insights unto marketing hopefully all learned here becomes usefull in the near future

very usefull

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Brilliant book with some comical references to Donald Trump (as book is clearly a little out of date) but none the less very thoughtful.

Great concepts and easy listen

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Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff

Great book

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these are like natural laws of marketing, they still stand up on their own. incredibly insightful

still relevant

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What made the experience of listening to The 22 Immutable Laws of Marketing the most enjoyable?



The book is great and is a must read for anyone starting a company or working with marketing.

Any additional comments?

The quality of the sound is different from the phone version to the computer version. The phone version is way better where the computer version sounds almost robotic.

Great book audia quality oddness

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I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!

very useful read

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but some parts are getting a bit dated. having said that, this is a testimony of the law of unpredictability

great advice

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Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.

Dated, but still some solid advice.

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