The Brand Gap

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The Brand Gap

By: Marty Neumeier

Narrated by: Marty Neumeier

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About this listen

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In this audiobook, you’ll learn: