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The Cloud of Stuff
- Selling Venture Capital and Private Equity: How Sales Skills Win Deals
- Narrated by: Ian Russell
- Length: 4 hrs and 1 min
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The Cloud of Stuff
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Summary
Whilst every venture capital or private equity firm believes itself to be unique, the reality is that, for most CEOs and entrepreneurs, the similarities between firms are more obvious than the differences. So how, as a venture capital or private equity investor, do you persuade an entrepreneur or CEO to choose your proposal over that of a competitor?
In The Cloud of Stuff, Paul Traynor and Alice Chapman, both experienced private equity investors, reflect on the challenges of competing to establish yourself as the CEO or entrepreneur's preferred choice of investor and explain why venture capital and private equity firms should integrate selling theory and skills into their competitive strategy.
An insightful and provocative treatise on the art of winning deals, The Cloud of Stuff is essential listening for venture capital and private equity investors.