The Dorito Effect cover art

The Dorito Effect

The Surprising New Truth About Food and Flavor

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

The Dorito Effect

By: Mark Schatzker
Narrated by: Chris Patton
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £30.99

Buy Now for £30.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number-one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition.

Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.

©2015 Mark Schatzker (P)2015 Dreamscape Media, LLC Diets, Nutrition & Healthy Eating Fitness, Diet & Nutrition Heartfelt

Listeners also enjoyed...

 Food for Life cover art
The End of Craving cover art
Unprocessed cover art
Ravenous cover art
Cooked cover art
Spoon-Fed cover art
The French Twist: Twelve Secrets of Decadent Dining and Natural Weight Management cover art
In Defense of Food cover art
Sugar and the Evil Empire cover art
Unprocessed cover art
The Omnivore's Dilemma cover art
We Are What We Eat cover art
Deep Nutrition cover art
Eat the Yolks cover art
The Wild Diet cover art
The Omnivore's Dilemma cover art
All stars
Most relevant  
This is a fascinating book for all those interested in flavour, nutrition and real food. I think everybody should read it, but I doubt most well! There are two main themes – the first is just describing how the flavour industry works in all its dubious glory, and the second far more fascinating and amazing and wonderful is how flavour is Hal food advertises its nutrition. And uplifting and rewarding book and the narrator is fabulous! Is it the author?

Very entertaining and very educating

Something went wrong. Please try again in a few minutes.
I initially read a few sample chapters of this book, then decided to listen to the rest. It's an interesting overview of the evolution of food production, but I thought it strayed off into a few too many personal anecdotes after a while, and I grew a bit tired if the narration.

An interesting listen

Something went wrong. Please try again in a few minutes.
informative and well put together. also a compelling human element in the writers quest for flavor

very good book

Something went wrong. Please try again in a few minutes.
Listened to this following a recommendation made in "Ultra Processed People". Whilst the written content was interesting, the performance left so much to be desired. The performance felt more suitable for a holiday romance novel than a work trying to outline the reasons for a public health crisis. Would suggest reading rather than listening to this one.

Informative but disappointing

Something went wrong. Please try again in a few minutes.
The premise of this book is interesting and commonsense - that we have evolved to be sensitive to, and enjoy, foods containing nutrients essential for life and health; and that modern farming methods have resulted in produce (and livestock) which are plump, fast-growing, bland and nutritionally inferior. I'd honestly never considered that there might be an alternative to the watery fruit and vegetables at my local supermarket, but I'm going to make an effort to find better produce in future.

The book did ramble in parts. I was mainly reading it for the science, and didn't really care for prolonged anecdotes about the difficulties of sourcing the perfect tomato. But my main gripe is not with the book itself, or the narrator, but that for some reason the chapters are 5-6 minute chunks which often did not even correspond to the end of a section, never mind a chapter.

Interesting book but chapter lengths far too short

Something went wrong. Please try again in a few minutes.
A rarity for a pop nutrition book in that it is not just out to make sensationalist claims, rely on emotional persuasion rather than evidence, and/or try and sell you something.

It makes you think, and it might (probably should) make you reconsider your food choices. I would imagine the book could also be of great value for those who are trying to lose weight yet failing (e.g., it covers why low fat and low sugar foods may not be in our best interests).

I’ve listened to the author’s other book on audible, which is also very good, so I was a little reluctant initially this would cover much of the same ground. Happily, I found they compliment each other well, without a lot of overlap

Engaging and informative

Something went wrong. Please try again in a few minutes.
Most informative. Well researched & adding power to the poor, unprotected, unsuspecting consumer of industralised food. But why knock the authenticity of the sugar problem (at the beginning of the book?). The author knows what he is talking about, but industrial chemicals are not the only problem. You do not have to knock other scientifically proven issues to expound your own findings. But mainly a most excellent book.

The food movement is creeping out of inertia

Something went wrong. Please try again in a few minutes.
I hated this book. It was awful.
I believe the reason for my reaction is because I am vegan and most of this book seems to talk about chickens and farm animals and how they are fed and killed. So it was very hard going.
I managed 40% before I gave up. It was just too awful.
In that time, I didn't find anything of interest at all - but I have to qualify that comment and say that I listen to a lot of books, so there was nothing new in this one and it was written some time ago.
Not for me.

Too much about farm animals

Something went wrong. Please try again in a few minutes.
This was more of a history of food, rather than a current educational story. I had to stop listening 1/2 way through. Very disappointed.

I was so excited for this after reading ultra processed foods

Something went wrong. Please try again in a few minutes.