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The New Rules of Investing

By: Mark Haefele, Richard C. Morais
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Summary

The rules for investing have changed. Don’t get left behind!

If you think about it, it’s not hard to grasp why a complete reboot in the way we think about investing is necessary. Stock picking and Buffett-style investing are the financial tools of a bygone era, yet how to proceed remains utterly confusing for most of today’s investors.

Mark Haefele oversees around $5 trillion of client assets as the Chief Investment Officer of UBS, the World's Best Bank 2024, according to Euromoney. Mark has spent decades advising investors of all kinds—from high school students, to government officials, to UBS's unique global roster of billionaires.

In the New Rules of Investing, Mark shares the investing strategies he uses at UBS and offers a playbook for protecting and growing your wealth. By the end of this book, investors of all levels should be able to walk away knowing—through theory and Mark’s life stories—how to invest more successfully for the long term, how not to sweat the daily ups and downs of the markets, and how to be happier with both the results and the process.

©2025 Mark Haefele (P)2025 HarperCollins Leadership
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