The Sales Development Playbook cover art

The Sales Development Playbook

Build Repeatable Pipeline and Accelerate Growth with Inside Sales

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The Sales Development Playbook

By: Trish Bertuzzi
Narrated by: Gary Tiedemann
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About this listen

Raise your hand if your company needs more new customers.

I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.

This book encapsulates author Trish Bertuzzi's three decades of practical, hands-on experience. It presents six elements for building new pipeline and accelerating revenue growth with inside sales.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Trish Bertuzzi (P)2016 Trish Bertuzzi
Marketing Marketing & Sales Sales & Selling Business Business Development Skills

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Most relevant  
If you're looking to improve results as an SDR manager or SDR. This is a must!

Great for all SDR managers

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great read lots of insights about how to run a team effectively - really enjoyed it

learnt a ton about running a team

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Great sales development book..it has certainly kept me motivated, he explains it very well and in detail and I think by any means It purely based on experience..

I enjoyed listening..Thanks but the audio book did get it's chapters mixed up lol, looking to grow your business and train your people, get the book it certainly help.

I certainly learned something here

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Very pleased with the content and the delivery. Honest and don't to the Earth speaker. If you are in sales I definitely recommend this book!

Fantastic

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An excellent book for building an SDR team. I have atleast 15 tips that can be attempted.

Excellent

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simply amazing and full of action points. from hero to zero battle manual. highly recommended

amazing

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I have listened to 5-6 books on sales/business development. This had been on the end of my list because it was focused on inside sales based business growth which is not really my area of interest.
Firstly if you are looking for support, ideas, best practices for sales development driven by inside sales this book from start to finish has everything you need; from process, through hiring, through incentive plans etc. It really has everything from clearly someone who knows what they are talking about.
From my personal perspective this book is rammed packed with ideas which can be applied to external sales development

easy to listen to, pdf is a support but you can happily survive listening to the book without the pdf in front of you

full of golden nuggets of ideas

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