UX Strategy cover art

UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

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UX Strategy

By: Jaime Levy
Narrated by: Jaime Levy
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About this listen

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
©2021 Jaime Levy (P)2021 Jaime Levy Programming & Software Development Software Development Technology Software Business Inspiring Thought-Provoking Marketing Product Strategy

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All stars
Most relevant  
Jaime has managed to take complex concepts and distill them into easy to digest and understand ideas. Even as an experienced marketing professional, Jaime highlighted a number of insightful snippets that I have already used in my day job.

Coupled with the FOC tool kit that is provided with the book, this is a must read for UX beginners and seasoned professionals alike.

We’ll done Jaime!

Complex yet Simple. Perfect.

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Wonderful insights from Jaime on how to navigate the intersection of UX Design and Business Strategy. Great practical examples and some fantastic updated content in the new edition. This book is an essential resource for UX Designers and others working in strategic design roles.

Fantastic book for UX and Product people

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Great book that covers the basic of creating ux strategies. This is a must read for junior and mid level designers.

Great book for junior to mid UX designers

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If you are stuck in a company with low UX maturity, this book is the perfect resource. Jaime provides clear direction on implementing effective UX strategy at any company – whether it be a start up or established brand. Her no nonsense approach is accompanied with real world examples and charming anecdotes to explain the concepts in an easy and digestible way. I would fully recommend this book for anyone in a product team – no matter what level.

Essential listening for all UX designers

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If you work in the product space and haven’t read this title, you’re kinda missing out. Jaime is a master of storytelling as she sympathises with her audience who also have the “me too” moments as we sometimes want to bang our heads against a brick wall.

This book navigates the barriers that product people face and it emphasises the importance of having a clearly defined UX process. This is a seemingly daunting task, however Jaime helpfully maps out a clear path for achieving stakeholder buy-in, making better product decisions and cultivating a stronger advocacy for the user.

Her speaking style is raw and witty, and I personally have enjoyed putting this audiobook on as I go on drives. I would class UX Strategy as one of the career defining books that sits on my bookshelf. Worth a listen & read.

Punchy and Damn Practical

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Listener received this title free

A pleasure to listen to the author narrate. Full of practical insight you can actually apply.

Practical, well written and well delivered

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Stories intertwined with valuable practical guides on how to research, design, and launch a successful product.

Great for juniors or senior professionals alike as it succinctly pulls together the principals and processes of developing a human centred product with the hypotheses and data to prove it.

Up to date user experience research paradigms are explained for a post-covid world.

Excellent ammo if you’re fighting with opinionated stakeholders or immature design departments.

Essential listening for all user centred product designers

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Listener received this title free

A really good listen, UX strategies & experiences provided in real lift context.

I find a lot of theoretical material hard to get on board with so this certainly was interesting listening.

Would definitely recommend for anybody with an interest in UX or working in product in general.

Real UX strategy & examples

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I have been working in and around this space for 15 years and consider myself an experienced proponent. This was a shot in the arm that reinvigorates and reminds me that the logic for challenging assumptions to build a case for doing the right thing - is the right thing. Jamie's undoubted expertise, insight and lived experience saved me a significant amount of time in bringing together the argument into a satisfying and logical whole.

I find myself frequently arguing the case for this approach in conversations with the Enterprise. It's good to know this resource exists. I will revisit and pull out some of the stand out (convincing) examples as arrows in my quiver to fire over on the right occasion.

Invaluable summary of a movement's evolution

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A really useful read in framing how lots of different methodologies can be bought together to provide a rounded strategy for your business. Especially if you are very new to the world of UX.

A guide through plenty of methods

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