
Winning Minds
Secrets from the Language of Leadership
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Narrated by:
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Glen McCready
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By:
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Simon Lancaster
About this listen
Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.
©2015 Simon Lancaster (P)2020 Audible, Ltdoverall good listen&packed with useful information
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Brilliant advice and performance
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Informative, fascinating and easy listening!
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Full of gems!
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Fantastic audiobook
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Game changer for leaders
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Some really useful gems
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Epic book
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Excellent book which I will listen again
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Great book, Great book, Great book
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