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Winning Minds

Secrets from the Language of Leadership

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Winning Minds

By: Simon Lancaster
Narrated by: Glen McCready
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About this listen

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.

©2015 Simon Lancaster (P)2020 Audible, Ltd Communication & Social Skills Leadership Management & Leadership Marketing & Sales Personal Development Public Relations Words, Language & Grammar Business Inspiring Human Brain

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All stars
Most relevant  
the accent and pace took a bit of getting used to but overall good listen and packed with useful information

overall good listen&packed with useful information

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Helps you understand how the leaders of today's world speak and the techniques they employ, and how you can use these in your life. I did notice there was some repetition in the biok

Brilliant advice and performance

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Good choice of reader. Good stories to support the points. Good sense of humor through out.

Informative, fascinating and easy listening!

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Well written, great narration and packed full of quality information. It is amazing that many of these ideas are so simple and yet still seem to be a secret in our society. Well done Simon.

Full of gems!

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Fantastic audiobook, which is in my top ten of all times, I’ve listened it three times already because It’s a communication game changer.

Fantastic audiobook

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This book came at the right time in my leadership journey, most useful mid way in the journey to make a real difference to your communication style and the importance of language in leading people. I can’t thank you enough to Mark Bowden for recommending it and for Simon Lancaster to write it. It provides secrets, science, practical examples of how language affects directly the way we lead people, societies, companies, any human endevour.

Game changer for leaders

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Interesting, insightful and inspiring. Not just a book but a resource to use for all 21st century leaders.

Some really useful gems

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I loved it, a lot of techniques ! I ll listen to it again ! Thanks for sharing

Epic book

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Thanks for this book, which gives great insights . I will read it again . Well narrated

Excellent book which I will listen again

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We all know that effective communication shouldn't just be for leaders. It should be for the Doctors, Bus drivers, and Carers. This book will help you develop those skills in a world that craves them but is also starved of them. I highly recommend.

Great book, Great book, Great book

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