• FV: Chapter 13 — How to: Clarity strategy
    Nov 14 2024

    How to turn your narrative into a clarity strategy that builds a position in the mind of the buyer.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    14 mins
  • FV: Chapter 12 — How to: Sales narratives
    Nov 14 2024

    How to turn your positioning into a micro-pitch & sales narrative, with an example deck outline.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    28 mins
  • FV: Chapter 11 — Strategy 4: Ride it
    Nov 14 2024

    How to stack our fundamental strategies to ride a winning position to #1 in your segment and market.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    10 mins
  • FV: Chapter 10 — Strategy 3: Own it
    Nov 14 2024

    How to build memory associations in the broader market through consistency over time, with B2B SaaS brand examples.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    19 mins
  • FV: Chapter 9 — Strategy 2: Find it
    Nov 14 2024

    How to position in a niche by finding the segment, user innovation, or attribute that’s unique to you, with B2B SaaS examples.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    16 mins
  • FV: Chapter 8 — Strategy 1: Prove it
    Nov 14 2024

    How to position around a wave that’s sweeping an industry, with B2B SaaS examples in CRM & AI.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    39 mins
  • FV: Chapter 7 — The four positioning strategies
    Nov 14 2024

    Prove it & ride a wave, find it & focus on a niche, own it & build a brand, & ride it when you’ve found a winning position.

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    12 mins
  • FV: Chapter 6 — Science 3: N=1 thinking
    Nov 14 2024

    Your positioning is a bet — why not make it a rigorous one based on the fundamentals of positioning, not superficial ’testing'?

    Founder Vision is written by Luke Stevens & narrated by AI voice Brian.

    • Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/
    • Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243
    • Read Founder Vision online: https://lukestevens.co/foundervision/

    For more about Luke, go to https://lukestevens.co/

    Thanks for listening!

    Show More Show Less
    18 mins