• 0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler

  • Nov 7 2024
  • Length: 39 mins
  • Podcast

0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler

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  • Summary

  • Building in public - is it worth the risk?


    When Adam co-founded Fibbler 6 months ago, he had one mission:
    Build an audience before building the product.


    So for 3.5 years, he consistently posted on LinkedIn,
    engaging with his target customers.


    No marketing budget.
    Just authentic conversations.


    Then, when it was time to launch…
    Fibbler hit $100K ARR in just 180 days
    Without spending a single dollar on ads
    (so, yes the risk was worth it 😄)

    By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.
    So when they built the product, the fit was perfect.

    This is the exact opposite of the usual founder journey:

    Build product
    Search for customers
    Pray for traction


    Adam did it backwards:

    Build audience
    Understand customers
    Build product for perfect fit


    The result?
    Instant product-market fit. Instant revenue.


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