• 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

  • Mar 15 2024
  • Length: 33 mins
  • Podcast

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Listen for free

View show details

  • Summary

  • Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

    On this episode we talk about:
    - How do you start building out an ABM program?
    - How do you define your ICP?
    - How do you plan the actual campaigns?
    - How do you measure success?

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available