In this episode of the VMJPod, host Megan Alexander sits down with Jasmine Barnabe, a Graduate Programs Consultant at Westpac, to discuss their recent participation in the VideoMyJob (VMJ) Pilot Program in partnership with GradConnection.

They explore the journey of incorporating video content to enhance the candidate experience for graduates, the insights gained through this initiative, and the impressive outcomes that followed.

• [00:00:10] - Introduction to the podcast and guest
• [00:04:00] - Overview of Jasmine's role and the VMJ pilot
• [00:09:06] - Discussion on the video content creation process
• [10:38] - Presentation of key results post-implementation
• [15:01] - Insights on the importance of visibility and representation
• [19:57] - Jasmine’s summary of the pilot program impact

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!