4.0 Podcast listeners, listen up!

If your plant floor still speaks in mystery Modbus and legacy PLC grunts while leadership wants shiny AI dashboards, the Edge Connectivity → UNS Workshop—live online June 17‑19, 2025—is your shortcut. In three hands‑on sessions we’ll show you how to hook any asset, clean the data, and stream it straight into a Unified Namespace your MES, BI, and AI apps can actually use. Because you’re part of the podcast crew, use code PODCAST40 at checkout for 40 % off, but only until May 31.

Hit the link, claim your seat, and turn mystery data into real‑time insight—before your competition even knows what hit them.
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Walker Reynolds is NOT changing for anyone... here's WHY Key Segments:

1. Authenticity and Language

• Discussion on using authentic, colorful language in professional settings

• Defending use of occasional profanity as a communication tool

• Arguing that authentic communication respects the audience's intelligence

1. Critique of Language Policing

• Responding to criticism from Peter Huma about language use

• Explaining why filtering language diminishes communication effectiveness

• Highlighting that high performers and executives often use direct language

1. Value of Frontline Workers

• Arguing frontline workers are the most valuable organizational assets

• Discussing how authentic communication bridges leadership gaps

• Emphasizing workers generate significantly more value than their cost

1. Technical Discussion: Agentic AI and Unified Namespace

• Exploring limitations of current AI agent connections

• Explaining importance of capturing all data events

• Critiquing deterministic modeling approaches

Memorable Quotes:

• "If you use language in private that you don't use in public, then you lack authenticity."

• "The most valuable people in an organization are the frontline workers."

• "I am not speaking to the person who's going to be offended by the delivery of the message, I'm speaking to the person who's going to hear the message."

Recommended for: Manufacturing professionals, technology leaders, AI enthusiasts, communication strategists