In this episode, host Megan Alexander sits down with Emma Lang, the APAC Employer Brand and Recruitment Marketing Lead at Haleon.

Emma shares how her team embraced VideoMyJob to scale branded video content across the organisation, build trust with talent, and turn employees into powerful brand advocates.

Emma and her team didn’t just adopt video content for the sake of trendiness—they set clear objectives to drive meaningful outcomes, and this episode is packed with ket takeaways for anyone looking to build or evolve their employer brand.

• [00:00:00] - Introduction and Welcome
• [00:02:25] - Emma’s Role at Haleon and Overview of the Team
• [00:06:15] - Previous Challenges in Employee Story Content
• [00:08:12] - Key Goals During the VideoMyJob Pilot
• [00:11:00] - Adoption and Implementation Experience
• [00:16:30] - Impact and Engagement Metrics Post-Integration
• [00:30:15] - Closing Thoughts and Future Aspirations

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!