How complete is your businesses' brand kit? In this episode, we’re takign a drive through brand land with our expert guest, Carolina. We’ll review the fundamentals of branding (spoiler alert, you're liking missing some of these!), why it’s crucial for your business, and how to create a brand kit that truly represents you.

We’ll explore the key components of a brand kit, from color schemes and fonts to your brand voice and secondary logos. Carolina shares invaluable insights on the importance of consistency and accessibility in your branding, and why a well-defined style guide is fundamental and a total game-changer for your marketing.

Whether you're DIY-ing your brand or working with a designer, this episode is packed with tips to help you create a clear, legible, and memorable brand identity. Plus, we’ve got some great resources and book recommendations to further your branding journey.

Episodes References

The Futur https://www.youtube.com/@thefutur

The Company of One Book

Logo Lingo Free Resoruces

The Colour Palette Tester

The Colour Palette Builder

Connect with Carolina

www.IMCarolina.com

https://www.instagram.com/i.m.carolina/

https://www.facebook.com/imcarolina.creative

Come say hi!

⁠⁠@brittanymillersocials⁠⁠⁠ on IG

⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠

Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services

Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

00:00 Intro

4:35 What is branding?

6:05 Why branding is so important

9:00 The contents of a designer's brand kit

12:15 Identifying your brand voice

13:00 Tips for choosing colour and fonts

20:45 Secondary logo placements

25:50 Essential logo filetypes

32:30 Can you tell when a logo is DIY?

36:40 How long does it take to make a brand kit

44:30 Importance of a style guide

48:30 Book recommendation

55:00 Wrap up