In Episode 348 of Acquisitions Anonymous, we dive into a fascinating e-commerce deal: an Amazon FBA health and wellness supplements business. This business generates over $1M in annual EBITDA while operating just 15 hours a week. With its concentrated revenue from three SKUs and heavy reliance on Amazon as a channel, we explore the risks and rewards of acquiring such a focused operation.

🔑 Key Highlights:

- Amazon Dependency: 96% of sales from Amazon, with one SKU accounting for 80% of revenue.
- Growth Opportunities: Potential to expand into retail (GNC interest) and other Amazon markets.
- Seller Financing: Why this business doesn’t qualify for SBA financing and what that means for buyers.

💡 Takeaways:

- The challenge of moving a brand off Amazon.
- The risks of concentration in SKUs and sales channels.
- How buyers can structure deals to mitigate these risks.

👨‍💻 Sponsors:

Acquisition Lab: Created by Walker Deibel, author of Buy Then Build, Acquisition Lab is the leading accelerator for serious buyers looking to acquire a business. Learn more at AcquisitionLab.com or email Chelsea Wood directly at chelsea@buythenbuild.com.

HoldCo Conference 2025: The premier event for learning how to manage multiple businesses. Join us in Utah next spring at an all-inclusive mountain resort. Visit HoldCoConference.com.

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In this episode of Acquisitions Anonymous, hosts Heather Endresen, Bill D'Alessandro, Michael Girdley, Mills Snell, and special guest Chelsea Wood from Acquisition Lab take on a unique deal—a Harley-Davidson dealership listed at $8.6 million with $2.1 million in EBITDA.

This episode is sponsored by Connor Groce – your go-to franchise consultant, helping prospective owners choose the right franchise and avoid common pitfalls. Connect with Connor’s team or attend his Gateway to Franchise Ownership workshop by visiting the link in the show notes. Visit https://www.connorgroce.com/ for more information.

They dig into the complexities of owning a franchise dealership, Harley-Davidson’s brand challenges with shifting demographics, and whether this iconic brand can attract younger generations or if it’s a risky buy in a declining market.

Key Highlights:

- Generational Shift & Brand Image: The team explores Harley’s struggle to maintain its appeal as younger generations show less interest in motorcycles, affecting dealership sales and longevity.

- Franchise Dealership Model: Michael explains the razor-and-blade model of franchise dealerships, where profits come more from service, parts, and financing rather than new bike sales.

- Buyer Beware: Chelsea warns about the risks for inexperienced buyers, emphasizing the importance of thorough due diligence and questioning why existing franchise owners haven’t picked up this dealership.

- Industry Dynamics: Bill highlights market shifts in power sports and discusses whether Harley-Davidson’s brand has long-term durability or is facing a “falling knife” situation as sales decline.

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In this episode, the Acquisitions Anonymous team dives into the ins and outs of a $32 million waterworks utility contractor business in the Carolinas. With a strong cash flow of $2.3 million, this company’s focus on installing and maintaining underground utilities for residential and commercial developments makes it a fascinating opportunity for strategic buyers.

Thanks to today's sponsor:
Connor Groce's expertise in product innovation and strategy has driven exceptional growth for numerous brands, both in scaling their presence and creating transformative customer experiences. With a proven track record of blending data-driven insights and creative approaches, Connor helps businesses thrive in competitive markets. Learn more about how Connor's strategic insights and innovative approach can empower your business to reach new heights—visit connorgroce.com.

Key Highlights:
Region-Specific Growth Potential: The Carolinas are experiencing strong population growth, making this a potentially lucrative investment. But with heavy dependence on development cycles, how sustainable is this market?

Growth Opportunities and Challenges: The business has a record backlog and is primed for expansion with the right infrastructure and talent. However, labor shortages in the industry and a lack of costing software raise questions about scaling potential.

Ideal Buyer Profile: This episode explores who could be the perfect buyer—possibly a military veteran looking to leverage government diversity contracts or a strategic acquirer looking to expand their portfolio.

Risk Factors and Due Diligence: From client relationships to transferability of the business, our hosts discuss the potential risks involved in acquiring a contractor with network-based sales and key dependency on skilled personnel.

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• Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
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• Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

For inquiries or suggestions, email us at contact@acquanon.com