Struggling with rising tariffs and supply chain chaos? You’re not alone. In this must-watch episode,Patrick Maioho—a sourcing expert with decades of experience—reveals how to:

Navigate tariffs without losing profitability
Find reliable manufacturers in Vietnam, India & beyond
Negotiate with suppliers to offset costs (without breaking rules)
Pivot to new markets like the EU & Japan to diversify risk
Avoid costly mistakes with bonded warehouses, DDP, and HS codes

Welcome back to another episode of the Clear Ads Podcast: Highway to Sell! In this episode, we sit down with Joshua Okungbaiye, a Meta Ads expert who’s worked with giants like Nike, Just Eat, Monday.com, and the Financial Times.

Key Takeaways from This Episode:
How Josh went from university to running ads for global brands
The power of TikTok for organic reach (his first post hit 14K views in 2 hours!)
Common mistakes brands make with Facebook & Instagram Ads (and how to fix them)
The impact of iOS updates on ad performance & how to adapt
Future trends in Meta Ads—think Oculus placements & real-world data targeting

Ever wondered how some of the biggest names in Amazon FBA got their start? In this episode, we sit down with Bradley Sutton, a legend in the e-commerce space, to uncover his incredible journey—from humble beginnings (including sleeping in a rental car during a conference!) to becoming one of the most trusted voices in Amazon selling.

What You’ll Learn:
How Bradley stumbled into e-commerce 20+ years ago (thanks to Fast & Furious?!)
The biggest Amazon algorithm changes that reshaped the game
Why Helium 10 became his go-to tool (and how YOU can use it to dominate)
The #1 mistake sellers make today (and how to avoid it)
AI’s role in Amazon’s future—should you be excited or worried?

In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon’s backend, catalog optimization, and her ability to predict industry trends before they go mainstream.

From her groundbreaking insights on optimizing listings for Spanish keywords to her early predictions about Rufus AI, Vanessa shares actionable strategies for Amazon sellers to stay ahead of the curve. We dive into:

• Catalog Optimization: The importance of original SKUs and how to avoid common pitfalls.

• Compliance & Inventory Management: How to navigate Amazon’s ever-changing rules and keep your inventory flowing smoothly.

• The AI Revolution: How Rufus AI and other tools are reshaping the way customers discover products and what sellers need to do to adapt.

• Proactive Selling: Why understanding your audience’s triggers and behaviors is more critical than ever.

Key Takeaways:
Original SKUs are gold: Protect them, use them, and never delete them. They hold the key to your catalog’s success.
Think holistically: Every decision you make on Amazon impacts your entire account. Don’t just focus on the “sexy” parts like PPC—pay attention to the backend too.
AI is the future: Start optimizing your listings for semantic context and audience intent. The days of keyword-only strategies are numbered.
Stay proactive: Regularly audit your catalog, monitor compliance changes, and keep an eye on emerging trends.

In this week’s episode, we sit down with Vincenzo, the founder and CEO of Ecomcy, a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire.

Key Takeaways:

• How Vincenzo transitioned from engineering to e-commerce

• The biggest challenges and opportunities in Amazon today

• Why branding and unique product offerings are more important than ever

• The rise of Amazon Marketing Cloud (AMC) and DSP advertising

• Practical tips for e-commerce brands to stay ahead in 2024

• The role of AI in shaping the future of Amazon search and advertising

One Actionable Tip:
"Avoid fear in decision-making. Fast decisions and fast failures lead to faster success." – Vincenzo

Whether you're an e-commerce newbie or a seasoned seller, this episode is packed with insights to help you scale your brand and navigate the ever-changing world of Amazon.

In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies. These strategies help brands stay profitable, even with increasing Amazon costs.If you’re facing high FBA fees, slow shipping, or fulfillment issues, this is the talk for you.🛠 What You’ll Learn:1️⃣ When Should You Move Away from Amazon FBA?🔹 Signs it’s time to consider Fulfilled by Merchant (FBM) or a third-party logistics provider (3PL). 🔹 The hidden costs of storing products with Amazon and how they’re impacting brands today. 🔹 Balancing FBA & FBM: When to diversify your fulfillment strategy.2️⃣ How to Choose the Right 3PL for Your Business✅ Location matters: Why your warehouse’s proximity to customers can make or break your shipping costs. ✅ Services beyond storage: What to look for in a 3PL, from kitting and assembly to refurbishment services.✅ The key factors in choosing a fulfillment partner are good communication, clear pricing, and strong reviews.3️⃣ Real-Life Fulfillment Success Stories📦 How Calamity Ware grew from Kickstarter to a successful e-commerce brand with the right fulfillment partner. 📦 The key supply chain changes that allowed them to launch over 70 successful campaigns.4️⃣ What’s Next in E-commerce Fulfillment for 2025?🚚 AI innovations in packaging and shipping that reduce costs and minimize product damage. 🚚 The potential impact of trade policies and tariffs on the future of fulfillment. 🚚 How changes in manufacturing and inventory management will shake up the industry.💡 Key Takeaways:🔸 When Do You Really Need a Fulfillment Center?If you're feeling swamped by shipping orders or if postage costs are rising, it could be time to team up with a 3PL.Fulfillment centres save time. They cut down shipping errors and often offer better postage rates.🔸 Biggest Mistakes Brands Make with FulfillmentDelaying outsourcing for fulfilment can cause customer service problems and result in lost repeat business.Ignoring packaging quality and delivery speed can hurt customer retention.📈 Need Help with Fulfillment? Contact Fulfillrite! ✅ Email: support@fulfillrite.com ✅ Pricing Info: fulfillrite.com✅ YouTube Channel: Drop a comment on Fulfillrite’s videos for a direct response from Brandon!

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart.

Key Takeaways:

• The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.

• Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.

• Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.

• The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it’s reshaping the way we interact with software and data.

Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.

#AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling.

With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing.

Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.