• Annie Leal: How she turned sugar-free chamoy into a $4M business

  • Oct 22 2024
  • Length: 50 mins
  • Podcast

Annie Leal: How she turned sugar-free chamoy into a $4M business

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  • Summary

  • One of Mexico's most versatile sauces may not be salsa verde or roja, but rather, chamoy. It's a blend of dehydrated fruit with chili powder, salt, sugar and citrus. It's an ingredient that can go on everything from a mango to a margarita. But one of the ingredients in chamoy is exactly what made it impossible for Annie Leal's dad to eat it after he was diagnosed with diabetes. That's why Annie decided to make I Love Chamoy, a sugar-free version of the popular Mexican candy sauce that her dad could eat. What started as a passion project is now a full-fledged business that generated $4 million in sales in 2023. Annie joins Bísness School to explain why her family had to flee Mexico, what she did after she lost weeks' worth of bottle production and why she said no to being on Shark Tank Mexico.

    Follow I Love Chamoy at @shopilovechamoy.

    Follow host Fernando Hurtado at @byfernandoh.

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