As Audience comes to an end, we're signing off with a collection of podcasting tips from our season 3 guests

We're excited to collaborate with our friends at The Podglomerate and their show, Podcast Perspectives:

How does the Washington Post share sweeping stories through audio?

Today on the podcast, we’re excited to feature a conversation from Podcast Perspectives, produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting’s role in media at-large, and more.

In today’s episode, Podglomerate founder/CEO Jeff Umbro sits down with The Washington Post’s Lillian Cunningham, who produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonrise, and most recently Field Trip, a series about the messy past and uncertain future of America’s national parks.

Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/

On this episode of the Audience podcast, Stuart and David talk about his limited series, Dreamtown, the Story of Adelanto. David shares his expertise on podcasting and storytelling in general. It can be difficult to tell someone else’s story compassionately and compellingly. Dreamtown aims to do that for–not only–the main character, but also the town of Adelanto. He also touches on the importance of being able to explain your podcast in one sentence, what to do when your story evolves during the production process, and the reason why he chose to use a narrator (who wasn’t him).

David Weinberg grew up in Colorado and moved around for a while until he found himself in New Orleans. There he got his start in radio, writing and creating stories for WWOZ. He was a staff reporter at Marketplace and KCRW where he hosted the podcast Welcome to LA podcast. Welcome to LA was named one of the best podcasts of 2018 and 2020. His latest project is Dreamtown: The Story of Adelanto. His print work has been published in The New York Times.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

• David’s journey from freelance to radio to podcasting
• The story behind Dreamtown
• Finding the focus of your story and staying true to your vision
• Establishing trust with guests and interviewees
• Reasons behind the use of a narrator
• The sound design for Dreamtown
• David’s next big project
• How David gets his story ideas

David C Weinberg: https://www.davidcweinberg.com/about-1

Dreamtown: https://crooked.com/podcast-series/dreamtown-the-story-of-adelanto/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Stuart talks to Tania Mohammad, the host and producer of the award-winning podcast, Undiscarded: Stories of New York. They talk about how audio can be used to bring artifacts back to life and how objects can tell bigger stories.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

• The story behind Undiscarded: a museum of New York by New Yorkers
• The collaboration of many institutions of New York behind the scenes
• The selection process for the objects focused on in each episode
• Most well-known New York landmarks
• Hanging on to classic New York as it evolves and changes
• Gentrification can happen anywhere
• The difficulties of being an indie podcast
• Trusting in yourself and your perspective

Tania Mohammad’s LinkedIn: https://www.linkedin.com/in/taniamohammad/

Undiscarded Podcast: https://undiscarded.org/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

Today, Stuart and Chris Linnane discuss Chris' podcast The Parlor Room, and what it's like to talk to experts. Chris lives his life surrounding himself with smart people on purpose. For some people, that can lead to imposter syndrome. Chris uses it to motivate him to do better. He also talks about his background in music, what makes The Parlor Room stand out from other podcasts, and the value of video in podcasting.

Chris Linnane is the creative director of Harvard Business School Online (HBS Online). In The Parlor Room, Chris sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• “Never be the best guitar player in the room”
• How Chris’ creative background led him to his podcast
• The anonymity of creating music versus podcasting
• Dealing with imposter syndrome
• The Parlor Room and what makes it different from other podcasts
• Chris’ thoughts about AI and the future
• Truly trying and truly failing and how it can help people grow
• Making audio for video and how video can give a podcast more personality
• Microphones for newbie podcasters

Resources/Links:

Christopher Linnane LinkedIn: https://www.linkedin.com/in/christopherlinnane/

The Parlor Room: https://online.hbs.edu/podcast/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

As we continue to work on new Audience episodes, here's an episode from one of our other shows, 3 Clips. It first aired on September 6, 2021, was hosted by Jay acunzo and was produced/ edited by Cherie Turner

Amy Westervelt is a print and audio journalist and environmentalist; she founded the podcast network Critical Frequency, which raises up important but often overlooked voices; and she is the executive producer and host of the critically acclaimed show Drilled.

The through line here is that Amy has an enduring interest in telling stories that are getting covered up, and doing the hard work of figuring out what’s really going on.
Jay and Amy discuss the rigorous and thorough process involved in creating a show like Drilled, which focuses on stories that investigate propaganda in the fossil fuel industry. And they get into why audio is a powerful medium for the stories Amy chooses to cover on the podcast.
EXPLORE THE SHOW
Visit 3clipspodcast.com for all episodes of the show.

On this episode of the Audience podcast, Stuart talks to Charles Austin about the comedy podcast, Episode One.

Episode One is a satirical podcast that started out as just a funny passion project for three friends. After a while, they realized that they had an idea that could possibly take off. E1 is a podcast starring Andrew, Branson, and Charles. Each episode is the first—and only—episode of a failed podcast that never existed. Today, Stuart and Charles talk about what it takes to make a funny podcast while staying genuine. They also talk about when to delegate tasks, when to crowdsource ideas, and when to collaborate.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

• How Charles’ background in music helps him with podcasting
• The importance of having fun and making each other laugh
• Developing an internal idea of what’s funny
• Not boxing yourself in
• Audiences have a massive demand for a large amount of content
• Staying in character and being genuine
• The talents of each host and what they bring to E1
• How they come up with topics and episodes
• Delegation and collaboration among multiple hosts
• What is passion burnout and gauging your passion for your podcast

Episode One Podcast: https://www.e1pod.com/about

Solipse Linktree: https://linktr.ee/solipse

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

On this episode of the Audience podcast, Stuart and Elaine talk about her podcast "Sound Judgment" and what it takes to be a great host. (Stuart gets a lesson from an expert.) Elaine uses her experience as a lifelong journalist to help hosts become better at what they do, no matter the genre.

Elaine Appleton Grant is the CEO of Podcast Allies, an audio storytelling consulting, production and training company helping public media, NGOs, social impact and higher ed organizations make beautifully crafted shows. She is also the host and executive producer of the podcast Sound Judgment, which unpacks how today's best radio and podcast hosts make their magic.

When not leading Podcast Allies, Elaine is a gardener, kayaker, traveler, entertainer, partner, and mom and bonus mom of four kids, a dog, and a cat.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

• Bringing who you are to the table
• How Elaine’s past experience helps her as a host
• Qualities of good hosts
• Does the role of a host differ with each genre?
• Knowing your audience
• The importance of “sound vision”
• What is your animating force or motivation
• Psychological safety is "the permission you give a source to feel safe and candid"
• H.E.A.R. M.E.
• Examples of great hosts and their qualities

Podcast Allies: https://podcastallies.com

Sound Judgement Podcast: https://www.soundjudgmentpodcast.com/

Elaine Appleton Grant, LinkedIn: https://www.linkedin.com/in/appletongrant/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

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