In this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/

Chapters

00:00 The Journey of Writing a Book

17:53 Navigating the Publishing Process

36:04 Marketing and Selling the Book

42:54 The Art of Engaging Interviews

45:08 Shrimp Club: A Mastermind Experience

49:29 Navigating Creative Burnout

52:15 The Balance of Selling and Authenticity

56:20 The Myth of Passive Income

01:01:10 The Evolution of Writing in the Digital Age

01:08:51 The Maturing Landscape of Online Business

01:12:40 Future Writing Aspirations and Inspirations

01:18:31 The Role of Authenticity in Storytelling

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***

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***

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.

In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.

00:00 Reconnecting and Reflecting on Past Experiences

02:47 Navigating the Challenges of Repetitive Content

05:57 Creating Fresh and Engaging Membership Experiences

09:02 Onboarding New Members Effectively

12:01 The Interconnection of Language Learning and Personal Development

14:58 Building Community and Engagement in Memberships

17:55 Understanding Member Behavior and Engagement

21:00 Encouraging Participation and Overcoming Fear

24:03 Creating a Supportive Environment for Growth

26:59 Balancing Content and Engagement Strategies

29:59 Leveraging Technology for Community Building

32:56 Fostering Connections and Accountability

36:03 Innovative Approaches to Member Engagement

47:36 The Importance of Vulnerability in Sharing Stories

50:08 Creating Comfortable Sharing Environments

52:41 Trust and Confidence in Sharing

56:26 Measuring Success in Community Engagement

58:12 Understanding Different Member Needs

01:00:10 The Value of Member Feedback

01:02:10 Navigating Content Creation Challenges

01:04:12 Shifts in Content Consumption

01:06:47 The Balance Between Quantity and Quality

01:10:50 Visualizing Future Goals

01:12:43 Relearning Important Lessons

01:16:21 Finding Balance in Expectations

01:18:51 The Journey of Entrepreneurship

01:20:45 The Importance of Positive Reinforcement

01:22:38 Understanding Different Feedback Needs

01:26:45 Creating Urgency in Membership Enrollment

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Hadar: @hadar.shemesh

Instagram: https://www.instagram.com/hadar.accentsway/

Website: https://hadarshemesh.com/

keywords

membership, community building, personal development, content creation, engagement strategies, onboarding, language learning, storytelling, online courses, coaching, storytelling, community engagement, vulnerability, feedback, content creation, membership retention, positive reinforcement, entrepreneurship, teaching, accountability

takeaways

• It's important to keep content fresh to maintain excitement.
• Creating a supportive community enhances learning experiences.
• Onboarding processes should cater to new members'...

Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpk

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.

The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."

Chapters

00:00 Journey into Chinese Medicine

08:57 The Art of Tongue Diagnosis

18:05 Empathy in Healing

30:03 Integrating Mental Health and Chinese Medicine

39:50 Innovating Traditional Practices

50:11 The Role of Food in Medicine

59:59 Building a Personal Brand in Health

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

Instagram https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

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Threads https://threads.net/@sun.yi

Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jiaming:

Instagram: https://www.instagram.com/kunhealth/

Website: https://www.kun.health/about

Linkedin: https://www.linkedin.com/company/kunhealth/

Linkedin: https://www.linkedin.com/in/jiaming-ju

***

💜 Leave a review on Apple Podcasts

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***

keywords

Chinese medicine, tongue diagnosis, mental health, empathy, innovation, food as medicine, personal branding, holistic healing, traditional practices, health data

summary

In this conversation, Sun shares her unique journey from being an economist to a Chinese medicine practitioner, emphasizing the importance of cultural heritage and the nuances of traditional practices. She discusses her innovative approach to tongue diagnosis as a way to engage people with Chinese medicine, highlighting the connection between mental health and physical well-being. Sun also reflects on the role of food in medicine and the need for innovation in traditional practices to make them relevant in today's world. The conversation concludes with insights on building a personal brand in the health space and the misconceptions surrounding tongue scraping.

takeaways

• Sun transitioned from an economist to a Chinese medicine practitioner.
• Cultural appropriation of Chinese medicine sparked her interest in the field.
• Tongue diagnosis serves as an accessible entry point for people to understand Chinese medicine.
• Empathy plays a crucial role in her healing practice, often leading to emotional breakthroughs for patients.
• Chinese medicine integrates mental health and...