Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand or scaling an existing business, this is the exact process I use with my private clients to create iconic legacy brands.You’ll learn: • How to combine BG5, Gene Keys, and brand psychology for ultimate clarity • The real secret to building a business that feels easy AND profitable • Why values-driven brands win in 2024 (and beyond)Subscribe, screenshot, and tag me on IG @ashleybrianaeve if this episode hits home for you!Ready to work together on your personal brand? Check out: https://www.ashleybrianaeve.com/ or email support@ashleybrianaeve.com to discuss the BG5 Success Codes Package!Learn more about Gene Keys here: https://genekeys.com/ref/1717/

In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.

We’ll cover:

• Why high-ticket clients think + buy differently than low-ticket buyers

• The toxic trap of high-volume, low-margin business models

• How premium offers simplify your business + attract decision-makers

• The exact psychological triggers that make high-ticket buyers easier, faster, and more loyal

If you’re done spinning your wheels for $97 sales and ready to claim Outlaw-level authority + freedom, this is the roadmap.

Research studies referenced in this episode:

1. Price-Quality Heuristic

   Rao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality. Journal of Marketing Research.

2. Decision Fatigue + Overchoice Effect

   Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology.

3. Endowment Effect (Skin in the Game Psychology)

   Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy.

4. Loss Aversion (Behavioral Economics)

   Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica.

5. Customer Lifetime Value (Business Scaling Principle)

   Harvard Business Review & Bain & Company Research: A 5% increase in customer retention increases profits by 25% to 95%.
   

Ready to stop chasing crumbs and start scaling simply?

DM me “SIMPLE SCALING” on Instagram or email through https://www.ashleybrianaeve.com/

Ready to turn your Human Design into your biggest business advantage?In this free workshop, I show you understand the foundations of how to leverage your Human Design (and the advanced business system BG5) to skyrocket your sales — without burning out or overcomplicating your strategy.This was originally a private bonus for my students, but I’m releasing it publicly because too many entrepreneurs are still trying to “fit the mould” — when the real power comes from building a brand aligned to who you actually are.Want to go deeper?Take my free Brand Archetype Quiz to find out how you’re naturally designed to create impact using branding Psychology— and get exclusive access to trainings and insights for building your brand with Human Design and BG5.Take the quiz here: https://form.typeform.com/to/v8UpCW75And if you are interested in learning more about how to leverage Human Design/ BG5 in building a personal brand that stands out & gets you paid for what you are best at- stay tuned as I am launching my 2025 round of BRAND (by design), my signature course, in May!Learn more about me here: https://www.ashleybrianaeve.com/

In today’s episode of Brand (by design), we’re breaking down a VERY popular form of marketing & PR currently being utilized by Ryan Reynolds & Blake Lively: "Flood the zone".

I’m pulling back the curtain on what flood-the-zone PR actually is, the psychology behind why it works (even when it feels fake), and why — if their goal is long-term power and visibility — this is actually their smartest move right now.

We’ll cover:

• The real difference between SEO flooding and SEO manipulation
• How salience bias, cognitive fatigue, and narrative saturation are shaping public perception
• How you can apply this to your next launch!

If you love understanding the strategy behind visibility — not just the surface-level celebrity gossip — this episode is for you.

https://www.ashleybrianaeve.com/

Keywords:

Ryan Reynolds PR, Blake Lively PR, Celebrity Branding, Flood the Zone, Media Strategy, SEO Flooding, Narrative Control, PR Strategy, Brand Positioning, Brand Psychology, Brand by Design Podcast

What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why archetypes are more than aesthetics—they’re psychological contracts • And how to leverage them for aligned, long-term influencePacked with insights for creators, entrepreneurs, and pop culture nerds alike—this isn’t just gossip. It’s a branding masterclass.

Take my BRAND Archetypes Quiz here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/

This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too!

In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.

Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public figures use nostalgia to build emotional trust, even when the connection isn’t fully real.

We’ll also explore Taylor Swift’s multiple album re-releases and tour drops as a case study in identity marketing and emotional loyalty.

You’ll learn:

• What nostalgia marketing actually is

• How it bypasses logic and sells through emotion

• Ethical vs. manipulative uses of nostalgia

• How to use it to revive your brand, reconnect with your audience, or launch something new with emotional precision

Whether you’re a business owner, creator, marketer—or just someone fascinated by the celebrity PR machines behind Reynolds, Swift, and the It Ends With Us rollout—this video pulls back the curtain.

Subscribe for more pop culture news as well as deep dives into power, marketing, and media manipulation!

Learn more about me here:

https://www.ashleybrianaeve.com/

Follow along on IG for more behind the scenes content:

https://www.instagram.com/ashleybrianaeve/

#taylorswift #blakelivelyjustinbaldoni #popculturenews #popculturepodcast #celebritygossip #mediamanipulation

Does following your sacral response mean everything will always feel like a full-body hell yes?

Spoiler alert: Not exactly.

In this episode, we’re diving deep into the not-self themes of Generators and busting some of the biggest myths about alignment.

You’ll learn:

• What a real sacral yes feels like (hint: it’s not always fireworks and butterflies).

• Why aligned decisions don’t always feel “good” in the moment—and why fear or discomfort doesn’t mean you’re off-track.

• Practical tips to help you recognize and trust your sacral response, even when self-doubt creeps in.

If you’ve ever questioned your alignment or felt frustrated trying to decode your sacral yes, this episode is for you.

Tune in and get ready to cut through the noise, embrace the messy truth of alignment, and start making decisions with clarity and confidence.

Want to go deeper? Check out my BRAND (by design) Podcast for over 200 episodes of insight into alignment & business!

Check out ways to work together here: https://www.ashleybrianaeve.com/

Making aligned decisions using your Human Design Inner Authority isn’t about feeling good—it’s about inner truth.

In this video, we’re breaking down why listening to your Inner Authority often feels uncomfortable, whether it’s anxiety from the Ajna, uncertainty with the undefined Solar Plexus, or survival fear from the Splenic Center.

If you’re chasing comfort or control, you might be caught in the Not-Self. Discover how to navigate these feelings and trust your design to make truly aligned choices.

🌟 Perfect for anyone exploring Human Design, Inner Authority, and stepping out of the Not-Self mindset.

Ready to decondition and take back the passenger seat of your life: https://www.ashleybrianaeve.com/the-shadows

#HumanDesign #InnerAuthority #DecisionMaking #NotSelf #HumanDesignEducation #BG5 #SplenicAuthority #EmotionalAuthority #AjnaCenter