Baiting for Business

By: Jennifer Blake
  • Summary

  • Welcome to the podcast, dedicated to teaching YOU how to converting listeners into loyal clients! My name is Jennifer and I will be showing you how to harness the power of podcasting to grow your business, generate leads, and establish yourself as an industry expert. With over a decade of experience, I have helped build and manage some of the top-ranking podcasts globally, working with names like The Drinkin’ Bros, Chalene Johnson, Dan Martell, Gary Vee, and Ezra Firestone. Each episode offers actionable tips, tools, and strategies to optimize your podcast for business or personal brand from start to finish. We'll explore everything from content creation and production to leveraging social media for engagement and creating viral, high-converting assets. Whether you're starting your podcast journey or looking to elevate it to the next level, this show is your go-to resource. You'll learn how to attract your niche audience, build a community, and convert listeners into loyal clients and opportunities. Let’s make your content work harder, attract sponsors, and open doors to new possibilities! You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/ https://www.instagram.com/hook_media_productions/ Contact Jen : hookmediaproductions@gmail.com
    2024
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Episodes
  • How to Create High-Performing Social Media Clips : Podcast Growth Strategy [3 Steps]
    Feb 20 2025

    Creating High-Converting Social Media Clips for Podcast Growth

    I don’t just aim for viral content; I focus on content that actually converts into meaningful engagement and leads.

    In this episode, I share my proven strategy for transforming full-length podcast episodes into high-converting social media content. Since 2017-2018, I’ve been perfecting the art of repurposed content, generating millions of views and significantly growing podcast audiences across platforms. But here’s the key—I don’t just aim for viral content; I focus on content that actually converts into meaningful engagement and leads.

    What You’ll Learn in This Episode:

    🎙 How I’ve helped podcasts grow by optimizing repurposed content

    🎯 Why understanding your target audience is essential for conversion

    ✂️ The three-part strategy for crafting engaging social media clips:

    1️⃣ Hooking the audience in the first few milliseconds

    2️⃣ Holding their attention with valuable, niche-specific content

    3️⃣ Including clear calls to action that drive engagement and leads

    🛠 My go-to editing techniques using Premiere Pro to refine clips for maximum impact

    📊 Why focusing on conversions over vanity metrics (like views) leads to long-term podcast growth

    I break down exactly how I create clips that not only get attention but also bring in the right audience—people who will actually listen to your podcast, engage with your brand, and become loyal followers. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights to help you make the most of your podcast content.

    Subscribe now for more tips on podcast growth, and stay tuned for the next episode!

    Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

    ALL my consult calls are FREE!

    hookmediaproductions@gmail.com

    Software I Recommend :

    https://libsyn.com/

    https://riverside.fm/

    You can check out Hook Media Productions HERE :

    https://www.hookmediaproductions.com/

    www.instagram.com/hook_media_productions/

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    14 mins
  • Never Run Out of Podcast Content Ideas [3 PROVEN Strategies]
    Feb 13 2025

    I am giving away all the strategies for NEVER run out of podcast content ideas.

    I break down three key methods: leveraging YouTube search, using Ubersuggest, and tapping into trending topics within your niche.

    Understanding your audience’s interests and staying relevant is crucial for creating engaging content.

    YouTube’s algorithm offers valuable insights into what topics are resonating with viewers, while Ubersuggest, a tool developed by Neil Patel, helps reverse-engineer SEO to find high-ranking topics in your space.

    While trends can be useful, I emphasize the importance of maintaining audience trust by ensuring your content stays relevant and valuable.

    Bonus : I also share how Reddit can be a goldmine for discovering raw, real-time discussions that can inspire fresh podcast topics.

    Subscribe now for more tips on podcast growth, and stay tuned for the next episode!

    Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

    ALL my consult calls are FREE!

    hookmediaproductions@gmail.com

    Software I Recommend :

    https://libsyn.com/

    https://riverside.fm/

    You can check out Hook Media Productions HERE :

    https://www.hookmediaproductions.com/

    www.instagram.com/hook_media_productions/

    Show More Show Less
    5 mins
  • Every FAILING Podcast Does THIS...
    Feb 6 2025

    In this episode, I’m breaking down the biggest mistakes that cause podcasts to fail—and trust me, it’s not what most people think! The mindset of perfection is stopping you from actually executing, and I truly believe in building the plane as you go when it comes to podcasting.

    Here’s what you’ll learn:
    🎙 Why over-planning and perfectionism hold you back
    🎙 The one thing that will absolutely cause your podcast to fail
    🎙 Why spending too much money on equipment is unnecessary
    🎙 What actually makes a podcast successful (hint: it’s not your mic or lighting)
    🎙 The power of prioritizing content over logistics
    🎙 Why remote recording platforms like Riverside FM open more doors than in-person setups

    If you’ve been waiting for the “perfect” moment to launch your podcast, this episode is your wake-up call. Stop overthinking, grab your phone, and start recording! The best content is done content.

    🎧 Tune in now on all major platforms and start creating!

    Subscribe now for more tips on podcast growth, and stay tuned for the next episode!

    Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

    ALL my consult calls are FREE!

    hookmediaproductions@gmail.com

    Software I Recommend :

    https://libsyn.com/

    https://riverside.fm/

    You can check out Hook Media Productions HERE :

    https://www.hookmediaproductions.com/

    //www.instagram.com/hook_media_productions/

    Show More Show Less
    8 mins

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