Creativity is essential for businesses to thrive, both In the creative industries and beyond. Innovation is driven by creativity, in turn driving growth and profit. So how can you create an environment in which creativity flourishes? What should we look to do in our teams, or look for in the agencies we work with, to get the broadest and best ideas to solve business challenges? And, how does diversity relate to and enable creativity?

In this episode, host Sam Floy speaks to Lucy Doolan, Global Creative Director at Hill and Knowlton Strategies. Lucy is a champion of diversity in the creative industries and recently launched Spark, a global community for female and non-binary creatives.

If you've listened to the episode and would like to find out more, follow Lucy Doolan on LinkedIn or visit hkstrategies.com.

Lucy suggested reading We Should All Be Feminists by Chimamanda Ngozi Adichie and following Cindy Gallop for inspiration.

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