Better Value; Better Business

By: Alexandra Stacey
  • Summary

  • Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.

    Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.

    Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.


    Hosted on Acast. See acast.com/privacy for more information.

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Episodes
  • Conformity, the Past, the Future and AI
    Jun 3 2024

    This week on the show, Alex is looking at healthy practices and behaviours an organisation can adopt at societal level to function at a high standard. Alex has recently completed a study on the effects of home working during lockdown and has done further research into the evolution of conformance. Looking at these two areas she has developed theories about how and why humans operate the way they do in organisations. She shares her learnings here, that are underscored by the big question - sare social norms genetic or are they a product of nurture.

    KEY TAKEAWAYS

    • Conformance can come about through two different means, voluntary or compliance. Alex details the difference between these two approaches and how they operate in society and how they have evolved over time.
    • Alex recently concluded a study of people's perception of working from home during lockdown and how that affected their conformance, she explains her findings here.
    • Alex shares the finding of her recent study into the evolution of conformance and how early humans developed strategies that may have been passed down genetically and how we are now living with those consequences.
    • Everybody dreams of not working for a living and having enough money to do whatever they want, but Alex argues that if we evolved to seek high status then this would not be a happy life. So, how can employers use this knowledge to motivate their employees?

    BEST MOMENTS

    “The need to seek status and appreciation is incredibly common, in all walks of life.”

    “What if the meaning of our lives is to be a giver? That’s what science suggests we have evolved into.”

    “Employers should understand that money is only the compliance part of the equation and that recognition or status and contributions is equally important to employees.”

    EPISODE RESOURCES

    Alex’s Website: www.as-insights.com

    Alex’s Instagram: www.instagram.com/alexvci

    Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

    Alex’s email: info@as-insights.com

    ABOUT THE HOST

    Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

    PODCAST DESCRIPTION

    In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

    We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

    Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

    Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.


    Hosted on Acast. See acast.com/privacy for more information.

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    11 mins
  • Remote Working
    Oct 23 2023

    This week Alex is joined by guest Ellie Gill. After a recent post on LinkedIn around the advantages of remote working, Alex and Ellie started a conversation about the disadvantages. In this interview the ladies discuss the downside of remote working, from not being involved in the company culture to missing out on the shared experiences that come from working every day with your colleagues.

    KEY TAKEAWAYS

    • Ellie talks about how the new trend in remote working may affect the younger generation, such as missing out on how to behave in a professional environment.
    • Alex discusses how working in an office can lead to a sense of belonging and help you to align better with the organisational culture.
    • Ellie talks about her early career in sales, working in a high paced high pressure environment, and how the comradery with her co workers helped her prevail.
    • Ellie and Alex discuss the difficulties with onboard new employees in remote companies.

    BEST MOMENTS
    “Working with people on a video call just isn’t the same as being there in the business environment.”
    “Working in an office based environment early in your career can help shape your career trajectory.”
    “People who work remotely haven’t got colleagues to help them when they have a bad day, they haven’t got that shared experience, which can develop you in so many ways.”

    EPISODE RESOURCES
    Alex’s Website
    Alex’s Instagram
    Alex’s Linkedin
    Alex’s email

    ABOUT THE HOST
    Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

    PODCAST DESCRIPTION
    In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
    We are in danger of escalating journeys down the wrong track and being too far gone to retrieve them.
    Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
    Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    15 mins
  • Exploring the Shift to Experience-Based Value in Business
    Oct 10 2023

      In this episode of the Better Value, Better Business podcast, Alex explores the changing landscape of products and services in the digital age. Drawing inspiration from books, articles, and a Forbes magazine article, Alex discusses how the traditional value chain model is being disrupted by information technology and the internet. She highlights the shift towards customer-centric experiences and the importance of collaboration and integration between businesses and customers. Alex also delves into the concept of confidential computing and its potential to enable secure data sharing and collaboration without compromising privacy or security.

      KEY TAKEAWAYS

      • The traditional value chain model, where a firm creates value and passes it down to consumers, is being disrupted by information technology and the internet.

      • Consumers now have access to more information, transparency, and potential customers, which has led to a shift in their expectations and desires for personalized experiences.

      • Businesses need to adapt to this new paradigm by focusing on co-creating value with customers and integrating resources with other businesses to provide convenient and personalised experiences.

      • The four dimensions of dialogue, access, risk assessment, and transparency (DART) are crucial building blocks for creating these new experiences and forming trust with customers.

      • The emergence of technologies like confidential computing and smart contracts allows businesses to partner and collaborate while maintaining privacy and security, opening up new possibilities for value creation.

      BEST MOMENTS

      "The traditional thinking of value has been that a firm creates value… The value is passed down step by step through wholesalers, resellers or dealerships or showrooms, eventually to the customer."

      "We are going through a customer experience-focused revolution where the customer wants to interact and control their experiences to ultimately personalize them within their own networks."

      "A firm no longer owns the value and passes it on to the consumer. The consumer now gets value at an intersecting node between the suppliers sharing their resources."

      "The most promising potential for confidential computing is to allow businesses to partner and collaborate using generalized smart contracts."

      "The internet has transformed the possibilities of our experiences. Consumers integrate resources with each other, businesses integrate with customers, businesses integrate resources with other businesses."

      Alex’s Website: www.as-insights.com

      Alex’s Instagram: www.instagram.com/alexvci

      Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

      Alex’s email: info@as-insights.com


      Hosted on Acast. See acast.com/privacy for more information.

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      17 mins

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    What an interesting podcast

    Loved the whole series, Alexandra I will look forwards to more insights into the world of sales, value and how to harness these fundamentals to implement in marketing strategies. I particularly loved some of the nuggets around the psychology of time of day and tone of voice when selling in emails. Lots of great learning thank you, keep going, fab start!

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