Branding Advice for New Musicians from a Former Marketing Professional: cover art

Branding Advice for New Musicians from a Former Marketing Professional:

Branding Advice for New Musicians from a Former Marketing Professional:

By: Alexander Paul Burton
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About this listen

Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding. Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out. Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.Copyright 2025 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales Music
Episodes
  • Standing Out as a Musician in Today’s Online Landscape – Lessons From Marketing
    Jul 26 2025

    I am not a new musician, but I have been drawing on my background in marketing to rethink how I present my work. The online space is crowded and algorithms change constantly, so standing out requires more than talent. It requires strategy and authenticity in equal measure.

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    3 mins
  • Tips for Pianists to Spark New Ideas & Increase Viewer/Fan Engagement
    Jul 26 2025

    If you are looking for ways to generate fresh music, try approaching your instrument with a simple framework and an open mindset. You do not need a perfect studio or years of training to begin creating something personal.

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    5 mins
  • False Reports Aren’t Harmless. They’re a Crime.
    Jul 14 2025

    This is just a quiet reminder really. False reports are not anonymous forever. They leave a trail. And the law does eventually catch up with people who abuse it.

    So if someone’s out there making up lies or mass reporting to cause trouble, they might want to consider who’s actually breaking the rules.

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    3 mins
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