Breaking Through in Cybersecurity Marketing

By: Cybersecurity Marketing Society | N2K Networks
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  • Summary

  • Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
    ©2024 Cybersecurity Marketing Society 706761
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Economics Marketing
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Episodes
  • Empowering Cybersecurity: RSAC's Expanded Vision

    Empowering Cybersecurity: RSAC's Expanded Vision
    Feb 19 2025
    Episode Summary: This week, we’re pulling back the curtain on one of the most significant shifts in cybersecurity events—RSAC’s bold rebrand and vision for the future. Joining us are two insiders, Ben Waring, Director of Global PR & Communications, and Jessica Porter, Senior Director of Marketing, who will reveal the strategy behind the transformation, the impact on the global security community, and what’s in store for 2025 and beyond. If you want the inside scoop on industry trends, new opportunities, and what’s next for the world’s leading cybersecurity event, this episode is a must-listen! Timestamps: 01:26: RSAC’s rebrand: Why and what it means—RSAC is changing things up with a brand refresh that resonates with the cybersecurity community and aligns with its future goals. 03:28: Expanding RSAC beyond a conference into a year-round community – A cybersecurity conference is valuable, but what happens when the event ends? 05:29: Behind the scenes of the rebrand: Process and key decisions – A rebrand of this scale takes time, strategic planning, and a deep understanding of the community’s needs. Ben and Jessica take us through the months-long process, their challenges, and the key decisions that shaped RSAC’s new identity. 09:07: Upcoming RSAC initiatives and events – What’s next for RSAC? We explore some of the new initiatives, expanded programming, and upcoming events. 12:40: How RSAC engages vendors and cybersecurity professionals –RSAC is a large community that connects vendors, practitioners, and industry leaders. It enables exhibitors and sponsors to engage with attendees while emphasizing education and innovation. 20:45: The new “Cybersecurity Together” theme—Community is at the heart of everything RSAC does, and this new theme encapsulates its commitment to inclusivity, collaboration, and collective growth in the cybersecurity space. We discuss how this theme influences programming, partnerships, and plans. 25:13: Inspiration from other conferences and industry trends—From South by Southwest to niche industry gatherings, we discuss what RSAC has learned from other successful events and how those insights shape its future. 30:33 - Will RSAC move from San Francisco? – RSAC has called the Bay Area home for decades, but will it stay? 34:02—Big announcement: RSAC expands to the Yerba Buena Center for the Arts—Growth is key, and RSAC is physically broadening its footprint by adding space at the Yerba Buena Center for the Arts. What does this mean for attendees, exhibitors, and programming? We break down the impact of this exciting development. 34:53 - RSAC introduces its booth (#S-3425) – For the first time, RSAC will have a dedicated booth where attendees can learn more about the brand's evolution, upcoming events, and community initiatives. Be sure to stop by! Resources & Links 🔗 Stay updated at OneRSAC.com 🔗 Join the RSAC community: OneRSAC.com/joinus 📍 Visit RAC's booth at the concourse between North & South Expo (#S-3425) Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    39 mins
  • AI, LLMs & Cybersecurity: The Good, The Bad, and The Deepfakes with Dr. Andrea Isoni

    AI, LLMs & Cybersecurity: The Good, The Bad, and The Deepfakes with Dr. Andrea Isoni
    Feb 12 2025
    Episode Summary: The race to be the best in artificial intelligence (AI) is getting stronger. Open-source models are now competing with closed systems, which affects how we create new technology and keep it safe. Will open AI help us make significant discoveries quickly, or could it be too risky? How will governments, businesses, and hackers use this new technology? In this episode, Dr. Andrea Isoni, the Chief AI Officer at AI Technologies, discusses the latest advances in AI, from computer chips and deepfakes to cybersecurity threats Timestamps: [02:30] - The cost and performance of new AI models vs. OpenAI [06:45] - The LLM arms race: Open vs. Closed AI models [12:10] - The importance of optimization in pre-training and post-training AI models [18:00] - China's AI strategy and global AI adoption challenges [22:40] - The battle for GPU dominance: NVIDIA, AMD, and upcoming players [29:15] - Cybersecurity and AI: Threats and solutions [35:20] - The impact of the EU AI Act and global AI regulations [42:00] - Deepfakes and how AI can protect against AI-powered attacks [48:50] - The future of AI security: Blockchain, cryptographic verification, and watermarking Key Takeaways: AI Optimization is Important: The next wave of large language models (LLMs) will focus on improving optimization, using synthetic data to boost efficiency. China’s AI Game Plan: Even with all the geopolitical bumps, China is making serious strides in AI and chip manufacturing. Cybersecurity & AI: AI-driven cyber threats like deepfakes, phishing, and AI poisoning are becoming more sophisticated, so developing AI defenses is essential now. Regulation is Key: The EU AI Act and other global regulations will play a significant role in adopting AI and developing security measures. The GPU Race: While NVIDIA is still the top dog, AMD and some newer brands are catching up, prioritizing cost efficiency and innovation. Resources & Links: State of Artificial Intelligence Report: stateofartificialintelligence.com AI Research & Insights: AI Technologies - Click on the "AI Insights" section for more reports and analysis. EU AI Act Overview: European Commission AI Regulations OECD AI Incident Index: OECD AI Policy Observatory Reality Defender (Deepfake Detection Startup): Reality Defender Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    29 mins
  • How to Sell Security to Local Governments, Mayors, and Councils with Kush Sharma

    How to Sell Security to Local Governments, Mayors, and Councils with Kush Sharma
    Feb 5 2025
    Episode Summary: Marketing and selling cybersecurity to local government isn't like pitching to a Fortune 500 company—it’s an entirely different game. In this episode, Kush Sharma, Director of Municipal Modernization and Partnerships at MISA Ontario, joins Gianna and Maria to pull back the curtain on how cybersecurity budgets are actually won (and lost) in the public sector. Key highlights: [03:45] What is MISA Ontario? – Kush explains how his organization supports municipalities in IT & cybersecurity. [07:30] Advocating for Cybersecurity in Government – Who controls the budget, and how do you convince them? [12:15] Selling Cyber to Mayors & Councils – Why traditional cyber risk talk doesn’t work, and how to translate it into real-world concerns. [17:40] Marketing & Politics in Cybersecurity – Understanding political motivations and tailoring the message to different decision-makers. [23:10] The Budget Battle – How cybersecurity leaders can secure funding (even when compliance isn’t enough). [28:45] Cyber Threats in 2025 – Why Ransomware is still the #1 concern for municipalities. [34:20] Startups & Government Cybersecurity – Why smaller vendors need to rethink how they sell to local government. [40:00] Building Cybersecurity Programs at Scale – From the City of Toronto to all of Ontario, how to scale security efforts. Links and Resources Mentioned: Knight Spectre Website Follow Kush on LinkedIn MISA Ontario Website Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    38 mins

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