Ever had that fantasy where your business suddenly blows up online and everything changes overnight?

In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don’t always mean more sales.

Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I’d do differently next time.

If you’re building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think.

💬 We talk about:

• What actually breaks when your content takes off

• How to prepare your backend before growth hits

• The hidden costs of virality

• Building a business that’s built to last—not just built to go viral

Let’s get into it.

—Sal

What if your audience knew exactly when and why to buy—without you constantly reminding them?

In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy.

Here’s what we cover:

• How Natalie “trains” her audience to purchase without being pushy

• The secret sauce behind her repeat sales and live selling success

• Her strategy for balancing life, business, and creativity

• Why authenticity + simplicity is the new sales strategy

This is for every business owner who’s tired of chasing sales and is ready to build a community that wants to buy.

🎧 Subscribe for more insights like these every week.

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place.

Sound familiar? Yeah, I thought so.

Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy.

Spoiler alert: Hope is NOT a strategy, beautiful.

In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit.

Remember, you've got this!

Sal