In this premiere episode of "Build Your Authority," Adam Witty and Joe Pardavila explore the fundamental question of who can be an authority and why building authority matters for business leaders. Adam shares insights from his nearly two decades of experience helping professionals become thought leaders, emphasizing that deep expertise in a specific domain is the foundation of authority.
He stresses that building authority isn't about ego, but about having a greater positive impact by sharing knowledge and helping more people. The episode covers practical tips like leveraging "authority by association" and creating content that solves audience problems. Adam encourages listeners to identify their niche area of expertise and previews future episodes that will dive deeper into various authority-building strategies.
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41 mins