In this episode of Business Focus, we explore the power of building authentic business communities and peer groups. Featuring Nick Moran and Greg Lalle, we uncover how creating a strong, trust-based community can drive growth and success for businesses. From the importance of sharing knowledge with competitors to overcoming introversion in a leadership role, this conversation highlights the value of vulnerability, collaboration, and continuous learning in business. Whether you’re an MSP professional or a business leader looking to foster a community, this episode is packed with insights on navigating relationships, creating brand loyalty, and achieving long-term success. Tune in for real talk, honest reflections, and actionable tips on leveraging community to unlock your business potential!

Business leaders with extensive experience share their insights on optimising sales and the crucial role of the owner in this process. Whether it's about integrating the owner into the sales strategy or freeing up their schedule to focus on other priorities that match their interests and skillset, this discussion uncovers various ways to enhance effectiveness. Sales are the backbone of any business, and striking the right balance between compelling marketing and solid operations can be a real challenge. Limited resources and the unique strengths of the team, often shaped by experience or business acumen, make achieving this balance even more vital. Brendan and Ross explore different approaches in this episode, they dive into practical examples and provide thoughtful perspectives on making sales a core strength of your business. Discover how business owners can navigate the complexities of growth and leverage their unique role for sustainable success. Industry experts Nate Austin, Ben Town, Nigel Moore and Peter Kujawa.

In this episode, we explore the unique sales and marketing challenges businesses may face and provide tips to improve or enhance your business strategy. Join Brendan and Ross as they discuss tips on driving business growth with industry experts Nate Austin, Ben Town, Nigel Moore and Peter Kujawa Key Takeaways: - Overcoming introversion and confidently promoting your business - Strategies to differentiate your services and avoid price wars - How to engage prospects through impactful events and public speaking - The importance of understanding your Target Customer Profile (TCP) and crafting a value creation strategy - Why traditional advertising may not work for relationship-based selling Whether you’re grappling with sales, marketing, or both, this episode provides practical tips to help you refine your approach and connect more effectively with your customers and prospects.