In this episode of Earth Central, Konstantinos is joined by carbon market expert Leonhard Braun, the Voluntary Carbon Market Expert at GreenAir, to explore the evolving landscape of voluntary and compliance carbon markets.

Leonhard shares his personal journey and discusses how carbon markets are adapting to new demands for transparency, high-quality carbon removal projects, and digital solutions that simplify participation for businesses and individuals alike.

They dive into the challenges facing the sector, from market volatility to scrutiny over project integrity, and how technology and policy shifts are reshaping the future of carbon credits.

Key Takeaways:

- Voluntary Carbon Markets Driven by Client Demand:

Companies with sustainability goals are increasingly looking for integrated solutions. They want to address carbon reduction through both compliance and voluntary markets, seeking measurable climate impact alongside operational efficiency.

- Restoring Trust Through Transparency and Integrity:

Recent scrutiny over the quality of carbon credits has led to a push for greater transparency in how carbon projects are developed and assessed. Leonhard highlights the importance of clear data, third-party evaluations, and high-quality projects, particularly those focused on durable carbon removals and local impact.

- The Role of Technology in Carbon Markets:

Digital platforms are revolutionizing the carbon market by offering automated onboarding, transparent fee structures, and simplified project evaluations. This makes it easier for companies to choose projects that align with their sustainability goals, improving trust and participation in both compliance and voluntary markets.

- Opportunities for Innovation in Carbon Project Development:

Increased innovation is emerging, particularly with smaller project developers entering the space. Technologies such as direct air capture (DAC) and biochar are gaining traction, offering new opportunities for scaling carbon removal solutions globally.

Get in touch:

Orbify Website

Orbify LinkedIn

GreenAir Website

GreenAir LinkedIn