Filmed On: 12th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimCraig Campbell has 22+ years in digital marketing - from freelancer to agency owner, affiliate marketer, and buyer/seller of digital assets. He’s spoken at major conferences all over the world, built a popular YouTube channel sharing real lessons (and mistakes), and now runs linksforyou.com, a link-building and digital PR agency powered by years of industry connections. In this episode of Search With Sean, I’m joined by the one and only Craig Campbell. As always, Craig brings his trademark honesty, passion, and deep experience to the table.We explore a wide range of topics, including:- The latest developments in search and AI Overviews- Why it’s vital to diversify beyond organic SEO- The growing importance of E-E-A-T and trust signals- The risks and realities of using AI content at scale- How to win on YouTube with shorts, titles, and engagement tricks- A look into Black Hat SEO and automation hacksThis one is not to be missed. And thanks once again to Craig!https://www.searchwithsean.com/Connect With Craig - https://www.linkedin.com/in/craigcampbell0302/

Filmed On: 5th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Search With Sean, I sit down with Emina Demiri-Watson, Head of Digital at Vixen Digital, BrightonSEO speaker, and co-host of the podcast SEOs Getting Coffee.We dive deep into:- How SEO strategies are adapting to AI Overviews, LLMs, and changing user behaviour- Why traffic isn’t the only KPI that matters anymore- The critical role of brand perception in an AI-driven search world- Responsible AI use in digital marketing – and why your workflows need to evolveEmina brings insights from the agency front line, shares real use cases of AI automation, and offers a grounded vision of where search is heading.https://www.searchwithsean.com/Connect With Emina - https://www.linkedin.com/in/emina-demiri/ SEOs Getting Coffee - https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4https://www.vixendigital.com/Other Links:Attribution Crack Topic - https://www.linkedin.com/in/reneebigelow/ Sean Carroll - From 0 - 30K Clicks Per Month In 16 Months With Effective Keyword Research - https://www.youtube.com/watch?v=o8EbrHtbbQc&t=5sMajestic Video - Why Tracking LLM Traffic Matters - https://www.youtube.com/watch?v=4wufeXgriKA&t=14sChat With Andrew Holland | Future Of SEO Roles, Word Embeddings & Blogging - https://www.youtube.com/watch?v=a-zr9q6g4mY&t=115sGus Pelogia - Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale - https://www.screamingfrog.co.uk/blog/map-related-pages-at-scale/

Filmed On: 24th April 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Chat With Sean, I’m joined by Gia Villondo, a product strategist and AI innovator who recently earned a qualification in Generative AI in Business from Cambridge University.Gia brings deep experience from organisations like Macmillan Cancer Support, PlayStation, Lebara, and Etihad Airways.We explore how AI is reshaping product management, the shift to multi-agent systems, its ethical and practical limits, whether it will empower or replace us, and why curiosity is the best way to begin your AI journey.We also discuss some fascinating answers from Meta AI, ChatGPT, and Grok.Connect With Gia: https://www.linkedin.com/in/gia-villondo/https://www.searchwithsean.com/Related Blog Post - https://www.searchwithsean.com/post/i-asked-chatgpt-meta-ai-and-grok-how-will-ai-change-human-identity-purpose-and-meaningComplete The SEO Survey: https://docs.google.com/forms/d/e/1FAIpQLSej8Nq5VfgVSW06O3lpxCjz5GsH91w8_1NzpfILV3emkFAUAA/viewformOther Links:It Was Not South Korea It Was Thailand In Terms Of Robot Police - https://futurism.com/thailand-humanoid-robot-police-uniform , however, https://www.koreatimes.co.kr/southkorea/law-crime/20250202/south-korean-police-to-develop-deepfake-detection-systemRobot Police Dogs Are on Patrol, But Who’s Holding the Leash? - https://undark.org/2023/09/04/robot-police-dogs/Tom Hanks & AI Resurrection - https://www.independent.co.uk/arts-entertainment/films/news/tom-hanks-robin-wright-here-ai-de-aging-b2679115.html - https://www.forbes.com/sites/danidiplacido/2023/05/18/tom-hanks-predicts-hes-doomed-to-be-digitally-resurrected-by-ai/AI Resources:https://www.coursera.org/learn/introduction-to-aihttps://academy.openai.com/

Filmed On: 9th April 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode, Jamie D'Alessandro, Associate SEO Strategist at Amsive Digital, shares her take on the shifting landscape of SEO - from returning to core best practices and a ‘less is more’ mindset, to the importance of fixing website fundamentals before chasing trends. She discusses how to navigate client expectations in the age of AI, which metrics still matter most, and why tracking success is becoming more complex. Jamie also unpacks the problems with overused SEO tactics, reflects on the evolving role of websites, and highlights why being a well-rounded digital marketer is more important than ever.Fill in SEO survey - https://forms.gle/Fa8nK5Vig8sf2vtT9Search With Sean Live Video - https://www.youtube.com/watch?v=D1RpUtqq2cE&t=2sConnect with Jamie - https://www.linkedin.com/in/jldalessandro/https://www.searchwithsean.com/

Filmed On: 3rd April 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimThinking about going freelance in SEO or copywriting? In this Chat With Sean, I speak with experienced freelance SEO copywriter Lois Neville about what it’s really like. We cover:- A day in the life of a freelancer- How to find your first clients- Why niching down matters - The biggest benefits & challenges of freelancing- How generative AI is changing SEO copywriting- Tools, workflows, and tips for getting startedFill in SEO survey - https://forms.gle/Fa8nK5Vig8sf2vtT9Connect with Lois - https://www.linkedin.com/in/lois-neville-seo-copywriter/https://www.searchwithsean.com/

I sat down with Matt Pyke, Managing Director of Fly High Media, to talk about how his agency is using AI to boost efficiency, what they look for when hiring, the key metrics driving their campaigns, and what the future holds for digital marketing agencies – plus plenty more.Connect with Matt - https://www.linkedin.com/in/matthewjpyke/https://www.flyhighmedia.co.uk/https://www.searchwithsean.com/

Despite a few gremlins in the system, I had a fantastic chat with Andrew Holland, Director of SEO at digital marketing agency JBH. Andrew is also a writer for Marketing Week and Search Engine Land.As always, he shared strong opinions and valuable thoughts on the future of SEO jobs, including the evolving role of technical SEO, optimising for word embeddings, practical problem-solving strategies, the importance of blogging, and much more.I’m looking forward to having Andrew back on in the future! Apologies again for any tech issues, but despite them, the discussion was insightful and a real learning experience. Connect With Andrew - https://www.linkedin.com/in/andrew-holland-seo/ https://jbh.co.uk/services/seo/

Georgia is the co-founder of Switch Key Digital and an international speaker, including at SEO Estonia and Digital Marketing Europe. She also organizes Women in SEO & Digital Marketing Sydney.The discussion covered the evolution of search, the impact of AI on SEO strategies, the importance of SXO (Search Experience Optimisation), and information gain in content creation, while also exploring content audits, AI-generated summaries, zero-click searches, and the future of SEO in an AI-driven landscape.Connect with Georgia - https://www.linkedin.com/in/georgiaswtan/https://www.switchkeydigital.com/