Continuing Studies: for Higher Ed Podcasters

By: Hosts Jennifer-Lee Gunson & Neil McPhedran. A Podium Podcasts & HigherEdPods.com Production
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  • Summary

  • Join our community at HigherEdPods.com and follow the Continuing Studies Podcast, as we explore the intersection of higher education and podcasting. Each episode features insights from seasoned university podcasters who share tips, best practices, and stories from their podcasting journeys. Hosted by Jennifer-Lee Gunson and Neil McPhedran, this series covers everything from the technical aspects of podcasting to the art of storytelling and conducting interviews. Continuing Studies is more than just a podcast; it's a community. Connect with fellow higher ed podcasters, share your experiences, and continue your podcasting education on HigherEdPods.com. We're also on a journey to infuse Podcasting 2.0 best practices into our show. Our goal is to try every feature to determine the best suited for higher education podcasting. We'll be sharing our learnings and reviewing new podcasting apps and hosting services embracing Podcasting 2.0. Show Website: https://www.continuingstudiespodcast.com/ Show LinkedIn Page: https://www.linkedin.com/showcase/continuing-studies-podcast/
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Episodes
  • Unlocking SEO and Web Visibility for Podcasters

    Unlocking SEO and Web Visibility for Podcasters
    Sep 30 2024

    Website insights and essentials from Brenden Mulligan of Podpage.

    Brenden Mulligan, founder of Podpage, shares his journey from the music industry to podcasting, highlighting the importance of owning your platform through a dedicated podcast website. He discusses common mistakes podcasters make with their online presence, the value of SEO for improving discoverability, and the benefits of offering multiple platforms for listeners. The conversation also covers how higher education podcasters can leverage websites to boost engagement and create lasting connections with their audience while exploring the future potential of Podcasting 2.0.

    Episode Links:

    • Brenden Mulligan: LinkedIn
    • Podpage


    Connect with Us

    • Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
    • Learn More: Continuing Studies Podcast
    • Follow: Continuing Studies LinkedIn Page
    • Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
    • Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
    • Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
    • Twitter: @namcphedran / @podiumpodcastco
    • Youtube
    • HigherEdPods


    Chapters:

    (00:00:00) Introduction
    Neil and Jen introduce guest Brenden Mulligan, founder of Podpage.
    (00:02:10) Journey into Podcasting
    Brenden’s journey into podcasting and why podcasters need to own their content through websites.
    (00:05:52) Challenges Large Websites for Podcasts
    The difficulties higher education institutions face when adding podcasts to their large websites.
    (00:08:58) Customization in Podpage
    How podcasters can align their website with existing brand identities.
    (00:10:19) Common Website Mistakes
    The most frequent mistakes podcasters make when creating their websites.
    (00:13:23) Offering Multiple Platforms
    The importance of providing links to multiple podcast platforms.
    (00:14:47) Using Categories Effectively
    How categorizing podcast episodes can enhance user experience.
    (00:17:47) Improving Podcast Discovery
    Making content discovery easier and driving podcast visibility.
    (00:23:49) The Potential of Podcasting 2.0
    The value-for-value model and the challenges of micropayments in podcasting.
    (00:32:32) SEO and Website Ownership
    Why owning a dedicated website can improve search engine rankings.
    (00:35:19) Conclusion

    • (00:00) - Introduction
    • (02:10) - Journey into Podcasting
    • (05:52) - Challenges Large Websites for Podcasts
    • (08:58) - Customization in Podpage
    • (10:19) - Common Website Mistakes
    • (13:23) - Offering Multiple Platforms
    • (14:47) - Using Categories Effectively
    • (17:47) - Improving Podcast Discovery
    • (23:49) - The Potential of Podcasting 2.0
    • (32:32) - SEO and Website Ownership
    • (35:19) - Conclusion
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    39 mins
  • Digital Narratives: Video Games in Literary Studies

    Digital Narratives: Video Games in Literary Studies
    Sep 16 2024
    Intersection of video games and literary studies.Jason Boyd and Patrick Dolan from the Playable Stories: Unarchived podcast discuss their innovative approach to integrating video games into literary studies at Toronto Metropolitan University. They explore the Playable Stories Archive, a resource designed to help educators incorporate narrative-rich games into their courses, and explain the distinction between games that are archived for direct teaching use and those featured on the Unarchived podcast for broader discussion. The episode covers the dynamics of their podcast team, insights into the production process using Discord, and the importance of making gaming accessible and relevant in academic contexts. Their conversation offers valuable perspectives on the evolving role of video games in education and the collaborative efforts behind their podcast.Episode Links:Jason Boyd: LinkedIn Patrick Dolan: LinkedIn Unarchived Podcast – Stories in Play Playable Stories Archive Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or jpodcreations@gmail.com Connect w/ Neil: LinkedIn or neil@podiumpodcastco.comTwitter: @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guests Patrick Dolan and Jason Boyd from the Playable Stories: Unarchived podcast.(00:02:55) Backgrounds and BeginningsPatrick and Jason share their roles and academic background in video game studies.(00:03:46) Early Gaming ExperiencesEarly experiences with video games and how those experiences influenced their academic paths.(00:06:46) The Playable Stories Archive InitiativeOverview of the Playable Stories Archive and its purpose in integrating video games into literary studies.(00:10:22) The Playable Stories: Unarchived PodcastHow the podcast discusses games that might not fit into traditional teaching models.(00:13:41) Distinction Between Archived and Unarchived GamesThe difference between games featured in the Playable Stories Archive and Unarchived podcasts.(00:15:08) Audience and Goals of the PodcastThe primary audience as educators and scholars interested in game studies.(00:17:13) Narrative Approach in the PodcastThe significance of using a narrative approach to discuss the games featured on the podcast.(00:19:30) Team Dynamics and Production ProcessThe roles within the podcast team and the collaborative nature of producing the episodes.(00:23:24) Lessons Learned and Best PracticesThe importance of a sustainable schedule and collaborative flexibility.(00:25:21) Recording and Technical SetupThe unique use of Discord for recording podcast episodes and managing audio tracks.(00:29:23) The Importance of Accessible GamingThe value of including non-violent, accessible games in academic courses to reach a wider audience of students.(00:30:43) Conclusion (00:00) - Introduction (02:55) - Backgrounds and Beginnings (03:46) - Early Gaming Experiences (06:46) - The Playable Stories Archive Initiative (10:22) - The Playable Stories: Unarchived Podcast (13:41) - Distinction Between Archived and Unarchived Games (15:08) - Audience and Goals of the Podcast (17:13) - Narrative Approach in the Podcast (19:30) - Team Dynamics and Production Process (23:24) - Lessons Learned and Best Practices (25:21) - Recording and Technical Setup (29:23) - The Importance of Accessible Gaming (30:43) - Conclusion
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    34 mins
  • How Stanford GSB Launched Its Flagship Show

    How Stanford GSB Launched Its Flagship Show
    Sep 2 2024

    Creating Stanford GSB’s Flagship Podcast If/Then.

    "Why does it have to be a podcast?" Jenny Luna from Stanford Graduate School of Business returns to Continuing Studies to discuss the deliberate choices behind launching their flagship show, If/Then and why podcasting, among other communication channels, was the ideal platform to amplify the impactful research of Stanford GSB faculty. Jenny shares the strategic decisions that shaped the show—from selecting the right host with deep institutional knowledge to creating content that resonates with their audience. Her insights reveal the critical role of podcasting in advancing academic storytelling and outreach in the world of higher education.

    Episode Links:

    • Jenny Luna: LinkedIn
    • Stanford Profile: Jennifer Luna
    • Jenny’s Podcast: If/Then: Business, Leadership, Society


    Connect with Us

    • Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
    • Learn More: Continuing Studies Podcast
    • Follow: Continuing Studies LinkedIn Page
    • Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
    • Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
    • Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
    • Twitter: @namcphedran / @podiumpodcastco
    • Youtube
    • HigherEdPods


    Chapters:

    (00:00:00) Introduction
    Neil and Jen introduce return guest Jenny Luna, producer of Stanford GSB's new flagship podcast If/Then.
    (00:03:41) If/Then Podcast
    The concept and focus behind the If/Then podcast.
    (00:05:06) Topic Selection
    How topics and faculty are chosen based on relevance and impact.
    (00:06:03) Choosing the Host
    Selecting an internal host familiar with the GSB culture and strong faculty rapport.
    (00:07:54) Why Podcasting?
    Why the GSB decided to focus on podcasting as a major communications channel.
    (00:09:38) Success Factors
    Keys to the success of Stanford GSB’s podcasts, including strong branding.
    (00:12:30) Working with Agencies
    Collaborating with agencies for production and marketing.
    (00:15:53) Launch Strategy
    The approach to launching If/Then, including pilot episodes and stakeholder approval.
    (00:18:36) Season Two Planning
    Preparation for season two, including audience surveys and advance planning.
    (00:20:36) Lessons From Season One
    Importance of developing a listener persona and a new strategy of in-person chats with guests.
    (00:25:33) Leveraging YouTube
    The role of YouTube in expanding the podcast’s reach.
    (00:28:00) Growth Tactics
    Effective growth strategies and plans for the next season.
    (00:31:04) Conclusion


    • (00:00) - Introduction
    • (03:41) - If/Then Podcast
    • (05:06) - Topic Selection
    • (06:03) - Choosing the Host
    • (07:54) - Why Podcasting?
    • (09:38) - Success Factors
    • (12:30) - Working with Agencies
    • (15:53) - Launch Strategy
    • (18:36) - Season Two Planning
    • (20:36) - Lessons From Season One
    • (25:33) - Leveraging YouTube
    • (28:00) - Growth Tactics
    • (31:04) - Conclusion
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    34 mins

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