Counter Current

By: Aaron Smith and Jack Hudson
  • Summary

  • Unfiltered conversations from the trenches of business building. Two entrepreneurs who share an office space now share the mic, bringing you the stories they wish they'd heard when starting out. From spectacular failures to breakthrough victories, Aaron and Jack dive deep into the real struggles of building something from nothing. No sugar-coating, just honest talk about navigating growth, protecting your sanity, and pushing through. Because success isn't just about the hustle – it's about building a life that works for you.

    © 2025 Counter Current
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Episodes
  • Burnout
    May 5 2025

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    No matter what you do or where you're at in life, we all experience burnout. In Episode 11 of Counter Current, hosts Aaron Smith and Jack explore how small business owners and entrepreneurs can combat burnout and stay resilient. They share practical strategies for managing workloads, setting boundaries, and maintaining a healthy work-life balance. Discover tips for effective delegation, fostering accountability through client communication, and building a strong team to support business growth. Tune in for actionable insights on celebrating successes and finding time for personal rejuvenation to keep your entrepreneurial spirit thriving.

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    47 mins
  • What Makes a Legacy
    Apr 28 2025

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    In Episode 10 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the challenges of workplace dynamics, sharing humorous anecdotes about quirky coworkers and offering practical advice for thriving in fast-paced environments like Capitol Hill. The conversation shifts to the importance of building a legacy, exploring how intentional choices in business, family, and community involvement shape a lasting impact. From discussing lifestyle businesses versus scalable ventures to reflecting on iconic figures like Martha Stewart, this episode is packed with insights for entrepreneurs, professionals, and anyone striving to leave a meaningful mark. Tune in for tips on networking, interviewing, and aligning your career with your long-term goals.

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    53 mins
  • It Takes Guts
    Apr 21 2025

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    Join hosts Aaron Smith and Jack Hudson on this engaging episode of Counter Current, where they dive into the hot topic of tipping culture, sparked by a late-night Chick-fil-A experience at Atlanta's airport. The discussion explores when tipping feels justified and when it crosses the line, alongside innovative business models like tip-free cafes and nonprofit-supporting cocktail menus. The hosts also share their gutsy entrepreneurial journeys, from vacation-inspired business ideas like donut shops to mentoring young innovators at Butler University. They emphasize the importance of authenticity in the age of AI, the value of community-building through front porches and local festivals, and how to establish yourself as an industry thought leader. Packed with insights on business, family, and freedom, this episode is a must-listen for entrepreneurs and community enthusiasts.

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    44 mins

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