Creative Agency Account Manager Podcast

By: Jenny Plant - Account Management Skills Ltd
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  • Summary

  • This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
    @Account Management Skills Ltd
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Management Marketing Education Economics
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Episodes
  • How agency owners create a 'market of one', with Robin Bonn

    How agency owners create a 'market of one', with Robin Bonn
    Sep 24 2024
    Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency. - Maybe you think you're not standing out enough from your competitors. - Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop your prices. - Or maybe you just want to be seen as more specialized and expert. Agency consultant and CEO of Co:definery, Robin Bonn, joins me to bust the myth that the agency market is oversupplied, and he explains how helps agencies create a future proofed, high margin agency business by creating their market of one. Robin explains exactly what a ‘market of one’ is, and how he's helped many agencies accelerate their growth with this approach. We also discussed some of the challenges agency owners are facing right now, and Robin offers some tips for how to remain positive and navigate the current climate. You can get in touch with Robin here: https://www.linkedin.com/in/robinbonn/ https://www.codefinery.com/ Finally, if you are in an agency account management role and you'd like to be kept up to date with the next episodes that I'm going to be sharing on the podcast, and you also want tips about the account management role and any trainings that I'm doing in the future, then you can sign up for my newsletter via my website, https://www.accountmanagementskills.com
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    44 mins
  • What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt

    What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt
    Sep 3 2024
    Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits. If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening their client relationships. This episode is no exception and we talk about: - what every client wants but rarely gets from an agency - what a brain trust is and why you might want one for your agency - and why leveraging your learnings from other client relationships is often a huge missed opportunity. If you'd like notifications about future guests coming on the podcast, or notes from the episodes that I have with guests, as well as tips on agency account management and potential trainings, then you can sign up for my weekly newsletter at https://www.accountmanagementskills.com
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    52 mins
  • What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt

    What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt
    Aug 20 2024
    Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client but it wasn't going well. Whilst we knew some of the reasons why the relationship was faltering, we didn’t know the whole story, so we invited in Simon and Carey to evaluate our relationship. Essentially, they went into the client’s offices and interviewed all of key client stakeholders to find out what was going on and their perception of the agency. Not only did they uncover what was going well and what wasn't going well, they also uncovered growth opportunities for us as an agency to go back into the client and crystallize what they needed in the future and provide extra value. If we hadn't have done that and they hadn't have provided that action list, report and their recommendations, we wouldn't have retained that client for another two years, worth £700,000 to the agency per year. Immediately, the return on investment for employing the services of Relationship Audits changed the game for us. That’s why I am delighted that they've joined us back on the show for this two part interview, talking about what your clients don't tell you. Whilst you might be evaluating the strength of your relationships with your clients and asking them questions, what Relationship Audits do, and they've been doing it successfully for years, is listen for what's not being said. They have a very established question set and they're able to spot things that you will miss. If you would like to talk to either Carey or Simon, please visit their website, https://www.relationshipaudits.com, or send them an email at info@relationshipaudits.com Finally, if you are in an agency account management role and you'd like to be kept up to date with the next episodes that I'm going to be sharing on the podcast, and you also want tips about the account management role and any trainings that I'm doing in the future, then you can sign up for my newsletter via my website, https://www.accountmanagementskills.com
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    41 mins

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